Tuesday Mar 12, 2013

Shopping with Google Glass

ConAgra Foods, makers of Healthy Choice and Marie Callender's meals, created the video below to show what the future of shopping may look like from behind Google Glass.  This is clearly not possible today but is within the realm of possibility for the near future.

I was annoyed they chose to follow two people instead of just one.  I assume they did it to illustrate the conversation between the women, but it distracts from the overall shopping theme.  If the conversation was that important, it would have been better to ask for product advice.  I was more impressed with the voice response than the augmented reality aspects.  Being able to direct commands to Glass vs people in the room is tough -- usually you need to preface commands with a keyword or press a button.

Being able to overlay text on products is pretty tough as well.  Today you'd need to use a barcode or marker of some sort because image recognition is just too unreliable, especially when all the products look similar.  At best you can count the number of facing items and possibly recognize the brands.

Checkout was certainly fast!  Surprised they didn't have to blink Morse Code for their PINs.  All in all I thought most of what they accomplished would have worked well on their smartphones without Glass.  It certainly has me thinking about the future.

Would have been funny to see one of the women run into an endcap because spam blocked her vision.  Maybe next time.

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David Dorf, Sr Director Technology Strategy for Oracle Retail, shares news and ideas about the retail industry with a focus on innovation and emerging technologies.


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