How many times have you abandoned a purchase because the line in the store was just too long? What if we lived in a world where there were no checkout lines, because the associate was already engaged with you, and rang the sale up on their mobile device or tablet wherever you were in the store? Wouldn’t that be a better experience?
Customers rely on retailers to make things convenient. Everything I have recently read talks about speed as a customer imperative:
57% of shoppers say they experience long lines as a pain point while just 35% of brands identify them as a problem
70% of consumers believe the most appealing retail stores have a streamlined overall shopping experience
40% of consumers are more likely to shop at a store offering mobile POS
54% of shoppers say in-store staff that can process payments anywhere in the store are important to their checkout experience
This shift to mobile is not just about giving store associates additional POS capacity. It’s about delivering the Fully Mobile Store, where retailers can enable experiences and journeys that customers are expecting - BOPIS, BORIS, Click & Collect, Curb Side, Self-Service, etc. - with speed.
Demands on the store are fluid. Some days are all about throughput, some days are about receiving inventory, and some days are about fulfillment or in-store pick-ups. The Fully Mobile Store provides retailers with a solution that allows them to adapt and change their store identity on the fly.
While technology is important, the role of the sales associate has become even more critical. They are not just responsible for taking the money and finishing the sale. They have evolved to become an integral part of the customer experience. Sales associates with quick and easy access to the right information can make the difference between a one-time shopper and a loyal customer.
Delivered as part of the Oracle Retail Omnichannel Suite, the Fully Mobile Store enables retailers to support stores, associates and customers with speed.
One interesting observation I recently read was that 44% of retailers have made no progress in tailoring the in-store shopping experience and consumers are noticing. The good news is Oracle Retail’s Fully Mobile Store is the only solution to address the needs of the retailer, store associate, and customer, with a single platform. Check it out for yourself at NRF 2020.