Optimization of omnichannel is the new trend, especially at the start of the customer journey. Commerce platforms that design for a modern, optimized omnichannel experience must consider these three key front-end functions that are omnichannel specific.
Identifiable store traffic is a growing opportunity for brick-and-mortar retailers as more of the retailer’s total transaction mix shifts from anonymous transactions to identified interactions. Retailers need to recognize this opportunity and create a home field advantage for themselves.
As retailers pivot to putting the customer at the center of their universe and aim to develop individualized connections, the modern retail CMO’s role is stretched across the entire business. Learn how the KPIs are evolving — from Customer Acquisition Cost to Customer Engagement Score — and bring clarity to the chaos.
Retailers that have a higher percentage of identifiable transactions (for example, BOP traffic) will be able to predict with higher precision what offers are most likely to land with their customers as well as are in a better position to create and forecast traffic.
Strong digital leadership in retail begins with knowing your destination and follows with having the right resources to take you there. Leverage Oracle’s breadth and depth in retail to put control in your hands to simplify your technology footprint, innovate faster, and deliver AI-driven experiences that drive engagement and loyalty wherever your shoppers are.
Leading Pharmacy Extends 100 Year Legacy with Oracle. Farmatodo, a leading Venezuelan self-service chain of pharmacies, has specialized in providing medicine, personal care, beauty and baby products to help consumers care for themselves and their families for more than 100 years. Through a seamless shopping experience, the company offers approximately 8000 products in more than 200 stores and online in Venezuela and Colombia. With Oracle Retail, Farmatodo has established a...
Replacing retail point-of-service units can seem like an unnecessary expenditure—especially if current units appear to be perfectly functional. In our guide, we share seven signs it's time to update your POS hardware.
Our Mobile Retail Insights report reveals an industry that has cautious optimism for mobile innovations, and how those innovations empower the consumer and the organization — along with a bit of trepidation. Oracle Retail's Senior VP and GM, Mike Webster, shares key findings from the survey.