On July 17th Oracle VP of Strategy, Jeff Warren, will host a live webcast, featuring Forrester VP and Principal Analyst Brendan Witcher, to discuss what it means to be customer obsessed and how to execute on a strategy that fulfills complex journeys with elegance and scale.
Retail environments are becoming more and more competitive when it comes to attracting and retaining talent. Oracle Retail’s Chris Sarne discusses the role of the CMO in this process and the role technology plays throughout the store, specifically as it relates to revenue and the overall employee experience.
Optimization of omnichannel is the new trend, especially at the start of the customer journey. Commerce platforms that design for a modern, optimized omnichannel experience must consider these three key front-end functions that are omnichannel specific.
Identifiable store traffic is a growing opportunity for brick-and-mortar retailers as more of the retailer’s total transaction mix shifts from anonymous transactions to identified interactions. Retailers need to recognize this opportunity and create a home field advantage for themselves.
As retailers pivot to putting the customer at the center of their universe and aim to develop individualized connections, the modern retail CMO’s role is stretched across the entire business. Learn how the KPIs are evolving — from Customer Acquisition Cost to Customer Engagement Score — and bring clarity to the chaos.
Retailers that have a higher percentage of identifiable transactions (for example, BOP traffic) will be able to predict with higher precision what offers are most likely to land with their customers as well as are in a better position to create and forecast traffic.
Strong digital leadership in retail begins with knowing your destination and follows with having the right resources to take you there. Leverage Oracle’s breadth and depth in retail to put control in your hands to simplify your technology footprint, innovate faster, and deliver AI-driven experiences that drive engagement and loyalty wherever your shoppers are.