Office Depot, Inc.
reigns #1 in E-Commerce Search Engine Usability for office supply retailers and #8 overall
among the top 50 e-commerce retailers (Baymard Institute). By steadily
innovating to improve search and provide more personalized recommendations,
Office Depot has made it easier for customers to take advantage of its full
breadth of products and services online and via mobile devices.
Serving a complex and loyal customer base that includes a
wide variety of large corporations, small and medium-sized businesses as well
as individual consumers, Office Depot
offers the perfect mix of nearby locations and online convenience. The retailer
operates more than 2,000 Office Depot and OfficeMax stores in the U.S. and
Europe, and its combined web sites rank it among the top 5 e-commerce retailers
in the 2014 Internet Retailer
At the heart of Office Depot’s Customer Experience (CX) strategy
is a complex merchandising operation that ensures that each business and
consumer enjoys a world-class customer experience, no matter when, where and how
choose to shop. The company places over
100,000 products and services at it’s customers’ fingertips, with selections
ranging from technology, core office
supplies, print and document services, business services, facilities products,
furniture, and school essentials.
Office Depot is focused on making a wide assortment of
products and services easy for its customers to access, and convenient to shop.
To render the complex simple and deliver faster, more personalized search and
recommendations, Office Depot recently upgraded its e-commerce search and
recommendation engine with Oracle
Commerce Experience Manager.
Speaking earlier this year from Oracle OpenWorld, Office Depot senior e-commerce analyst Scott
Headberg said the retailer upgraded its systems to meet its stringent business requirements, including the
need to accommodate unique merchandising rules to ensure that the right product
assortments and promotions reach every shopper at OfficeDepot.com.
In addition, with the e-commerce update Office Depot and OfficeMax customers can continue
to enjoy a personalizedshopping experience
with secure access to their purchase history and product preferences. Ultimately, the Oracle system serves as a
single e-commerce platform supporting Office Depot’s consumer,
business-to-business and international divisions.
Customers enjoy the benefits of a commerce site that seems
to know just what they want. With the
recent changes, Office Depot makes it easier for customers to take advantage of
its full breadth of products and services online, via mobile and using the
tablets and kiosks that extend each store’s offering.
The Oracle Commerce user interface is straight-forward and easy
to integrate, making it possible for merchants to directly shape and control
the user experience.
“These tools, put in the right hands, allow for more
successful promotions that are designed for specific regions and categories,”
said Headberg. “We are empowering our
merchandising teams to achieve their goals, while taking some of the burden off
of the development team.”
Office Depot collaborated with Oracle and RealDecoy, an Oracle Gold
Partner specializing in end-to-end Oracle Commerce solutions for retailers
and manufacturers, to help manage this highly sophisticated implementation and
ensure that the retailer met all of its business objectives. The result is an easy, intuitive experience for
customers to shop via mobile device, tablet or desktop computer.
The upgraded e-commerce environment has helped to establish
a new reality in which business users are simply more self-reliant, says Headberg.
It helped to end an era in which development staff were required to help create
landing pages, code promotions, and update content. Today, business users leverage the Oracle application
to fine-tune the customer experience, personalize search results and
recommendations, and adjust promotions in real-time.
In other news: Office
Depot is among the first to accept Apple Pay. (Wall Street Journal)
Shop. Explore. Demo. Oracle Commerce @ Work: www.officedepot.com