When evaluating how to grow, promote, and protect a private brand portfolio, should executives consider a product lifecycle management (PLM) system, a collaborative specification and label management platform, or a regulatory, compliance, and quality management solution? Why not simplify things and find a solution that can do all of that in one?
To illustrate the efficiencies gained with one solution, this guidebook compares two private brand executive’s objectives and technology solutions. We will call them Orla and Manuel. They both work for large regional grocery retailers with strong private label portfolios. Orla and Manuel have the same level of complexities within their assortments across all categories and supply chain connections as they co-develop with suppliers to manufacture their private label portfolios.
Orla and Manuel also have the same objectives and brand promises, and both see the opportunity to expand and grow their private label portfolios. They know the popularity of media trends in health, food safety, sustainability, ethics, and inspiring consumers with new private brand products. They also see the need to offer greater transparency and be in a position to respond rapidly to market scares to protect their consumers and avoid legal and financial penalties.
Orla's organization has adopted the Oracle Retail Brand Compliance Cloud Service solution, while Manuel's company uses a combination of other solutions.
planning their new product developments and their evaluation of existing products
scheduling and tracking critical path activity
collaboration with their suppliers to assess conformance, capability, and quality
following global standards for assessing ethics, sustainability, safety, and labeling claims behind each product and supply chain
working with their suppliers to produce detailed technical specifications on each product and production site variant, which is used to create labeling and populate online shopping sites and operational systems
ensuring continued quality and conformance of products and their respective supply chains
identifying risk, assessing impact, and coordinating corrective action
brand growth, brand image, and keeping brand promises
Share the truth
Accelerate speed to market
Simplify with diligence
Become a first responder
Develop a transparent brand
Inspire change and sustainability
Fulfill brand promise
Respond to market changes
Drive increased revenue
The examples within this guidebook illustrate that Orla is able to develop and maintain a transparent brand and manage a true end-to-end lifecycle that is seamlessly and securely shared with all her supplier connections. By combining PLM, sourcing, compliance, quality, and incident management into a single platform, Orla can best enable her team to succeed.