Announcing new and updated Documentation for Oracle Cruise, Hotels, Food & Beverage, and Retail solutions

White Papers for Oracle Retail Customer Engagement Cloud Services, Release 16.0

Bernie Goodman
Documentation Manager

Oracle Retail Customer Engagement Cloud Services (ORCE) is a comprehensive, web-based, direct-marketing application designed for today’s fast-paced retail environment, and consists of the following services:

  • Customer Management and Segmentation Foundation Cloud Service: A required module that maintains and serves all customer-related information. In addition to managing core customer data, the service includes support for strategies that are based on in-store clienteling and gift registry.
  • Campaign and Deal Management Cloud Service: Delivers promotional offers to transaction systems, drives execution, and performs analysis. It has a more operational focus and is considered complementary to solutions such as Responsys or Eloqua, which are dedicated to orchestrating marketing communication campaigns. The service supports offer management, couponing, list target­ing, and performance analysis.
  • Loyalty and Awards Cloud Service: A leading points-based loyalty platform. It can be quickly configured to support program concepts from simple punch-card frequency programs to highly sophisticated programs involving a variety of earning opportunities, as well as recognition levels like gold, silver, and bronze. In addition to the management of points, the platform manages awards in the form of stored value or discounts on merchandise.
  • Gift Cards Cloud Service: A highly evolved stored value solution. It features a sophisticated back-office user experience and supports global operations with cross-currency management and cross-channel delivery and fulfillment.

Oracle Responsys empowers B2C marketing teams with advanced and easy-to-use tools to design and deliver relevant, engaging experiences to consumers across devices, channels, and lifecycles. Oracle Responsys makes data from disparate sources actionable by creating precisely targeted audiences and delivering highly personalized messages to those audiences in near real-time.

Together, ORCE and Responsys provide an integrated solution to help retailers strengthen their marketing communications.

The following White Papers describe how to implement data synchronization between ORCE and Responsys. All the White Papers are available on My Oracle Support: http://support.oracle.com

CE-Responsys Systems Integration Procedure ― Customer and Segment Management Foundation Cloud Service  (Doc ID 2289620.1)

This document deals exclusively with data objects associated with the Customer and Segmentation Management Foundations Cloud Service.

CE-Responsys Systems Integration Procedure ― Campaign and Deal Management Cloud Service (Doc ID 2288085.1)

This document deals exclusively with data objects associated with the Campaign and Deal Management Cloud Service.

CE-Responsys Systems Integration Procedure ― Loyalty and Award Cloud Service (Doc ID 2291088.1)

This document deals exclusively with data objects associated with the Loyalty and Awards Cloud Service.

Each of the above documents is intended as a reference tool for systems integrators. The documents assume a working knowledge of both ORCE and Responsys. Readers are encouraged to review the documentation resources associated with each of the platforms for additional details.

For additional information on ORCE 16.0, see the documentation available on Oracle Technology Network:


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