Oracle Retail Customer Engagement Cloud Services is a comprehensive, web-based, direct-marketing application designed for today’s fast-paced retail environment, and includes the following services:
Customer Management and Segmentation Foundation Cloud Service: A required module that maintains and serves all customer-related information. In addition to managing core customer data, the service includes support for strategies that are based on in-store clienteling and gift registry.
Campaign and Deal Management Cloud Service: Delivers promotional offers to transaction systems, drives execution, and performs analysis. It has a more operational focus and is considered complementary to solutions such as Responsys or Eloqua, which are dedicated to orchestrating marketing communication campaigns. The service supports offer management, couponing, list targeting, and performance analysis.
Loyalty and Awards Cloud Service: A leading points-based loyalty platform. It can be quickly configured to support program concepts from simple punch-card frequency programs to highly sophisticated programs involving a variety of earning opportunities, as well as recognition levels like gold, silver, and bronze. In addition to the management of points, the platform manages awards in the form of stored value or discounts on merchandise.
Gift Cards Cloud Service: A highly evolved stored value solution. It features a sophisticated back-office user experience and supports global operations with cross-currency management and cross-channel delivery and fulfillment.
Oracle Retail Customer Engagement is an on premises solution that provides the same functionality as Customer Engagement Cloud Services. The enhancements provided with release 17.0 of both Customer Engagement and Customer Engagement Cloud Services are described below.
Documentation highlights include:
The User Guides describe new functionality, including:
The Implementation Guides include details on new configuration properties that enhance web service performance. A property is available to control the maximum page length for getTaskList web service responses, and new customer lookup parameters define the minimum length of search criteria in order to prevent inefficient customer search response processing.
The Batch Processing and Web Services Guides include details on web service enhancements, including the ability to create custom attributes and to delete segments.
Additional Customer Engagement Cloud Services and Customer Engagement 17.0 Documents Released:
The documentation set is available at the Oracle Retail Customer Engagement Library on docs.oracle.com: https://docs.oracle.com/cd/E62110_01/relate/index.html