By relling on Aug 07, 2008
A few years ago, I put up the first, freely available WiFi hotspot in Ramona at the Ramona Cafe. I hope you think this was an altruistic move, but in reality it often saved me a commute into La Jolla, so it was well worth the investment. "How will we pay for it?" some asked, to which I often reply, "buy some pie!"
Naturally, I have the DHCP logs sent to me so that I can keep track of how it is being used. At first, there were only a few, regular customers. Now there are many regular customers. For the most part, the type of machine being used is relatively obvious. People have a tendency to name their laptops based on the vendor logo. So I would see a number of devices named something like "Richard's Dell" or "Richard's Mac." Others have boring names like "ASSIGNED LAPTOP 573" or some such... boring!
Today, however, I'm seeing a significant change in the machines connecting to the net at the cafe. I'm seeing a large number of "iPhone" and even a few "HTC-8900" devices stopping by. This is very cool and reinforces the notion that once we can shrink computers to fit in your pocket, then everyone will want one. Smart phones will rule the earth!
As an MBA who didn't do particularly well in marketing class, even I can say it is very obvious who does better branding between Apple (iPhone) and AT&T (tilt, aka HTC-8900). Let's face it, something as intimate as a phone is going to get a human-like name. "iPhone" works as an excellent brand. "HTC-8900" sucks as brand and there is absolutely no connection between "tilt" and "HTC-8900." I had to do a google search just to know that the "HTC-8900" is also known as a "tilt." Why would someone even name a phone "tilt" which has the connotations of draining out of the pinball game. Go figure. My marketing advice to AT&T, get with the program and work your brands!