By pwfarrow-Oracle on May 14, 2014
No one argues that Customer Service is important to CX. It's what keeps customers loyal. But how have changes in customer behaviour transformed the role of traditional customer service functions into online marketing hubs and how can organisations evolve to ensure they provide the right information and answers in the right way at the right time to both attract and retain customers.
This post will look at how we need to add to the definition of what modern customer service means and what organisations can put in place to bring customer service functions up to date and ready for modern CX[Read More]