Pat Shuff's Blog

  • Iaas
    August 16, 2016

Cloud Marketplace part 2

The Oracle Cloud Marketplace is a location where customers can discover partner provided applications and services that complement the Oracle Public Cloud services. It is also a location where partners can list and promote cloud based applications and services that extend, integrate with, or build on Oracles Public Cloud services. This is an interesting concept that has various ways of joining customers to partners and giving partners view into what customers are looking at, downloading, and executing. There are over 1500 apps, both commercial and public domain compiled source, available from over 1500 partners and system integrators. Some applications are helper apps like CloudBerry Explorer that assists you in consuming cloud storage services. Other applications are Oracle provided deployments of E-Business Suite running on infrastructure as a service for development and test. The Marketplace has system integrators listed that specialize in cloud services. Deloitte is an example of a Cloud Elite Systems Integrator who provides a variety of consulting services to help build custom cloud solutions for customers.

For partners, there are tools that allow you to develop, market, and sell applications. The development allows you to build binaries that you can download to use as tools to access cloud services, bundles to upload to the cloud, or images that can be launched in the cloud. The tools also exist to help you market your application once it is built and uploaded. You can look at page views, who downloaded your application, and geographic data about the customers to help target marketing campaigns. There are also tools to help with revenue capture and making money from your application either through the Marketplace page or redirection to your own page. There are lead generation integrations into the partner portal to help with follow up and calling campaigns for customers that are downloading and using applications. Partners must be silver level or above and get this service for free by signing up through the Oracle Partner Portal. Partners also have access to BI reports to look at trending, usage, and utilization of the applications that they have listed. These reports are designed with partners like Bitnami who lists hundreds of public domain compiled images on the Oracle Cloud for compute resources. The reports help them look at the most popular download, packages that are trending, feedback from customers both positive and negative, as well as the age of packages and ones that might need updating.

Customers can search for applications based on key words, categories of applications, and company names. You do need to enable the Compute_Operations role before you deploy an image into the Oracle Cloud as well as going into the Properties tab at the top right of the Cloud Console and creating a linkage between the Marketplace and your cloud account.

In summary, tools exist for customers and partners to help link people who want to create applications with people who want to use applications. There is a review mechanism to help with feedback as well as notifications of updates and changes to applications. This tool is constantly being updated and changing so don't be surprised if the screen shots that you see here are a little different when you visit the pages.

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