JD Edwards

ERP Capabilities for Real Estate Management Firms

New modules in JD Edwards help coordinate activity and analyze profitability of real estate businesses.

By David Baum

Fall 2017

One of the things that attracted Soma Bay IT leaders to the JD Edwards EnterpriseOne environment was its unique Homebuilder Management and Real Estate Management modules. JD Edwards EnterpriseOne Homebuilder Management helps coordinate activities and analyze profitability throughout Soma Bay’s home-building cycle all the way down to the lot level. JD Edwards EnterpriseOne Real Estate Management comes into play for finished properties by streamlining financial, operational, and facilities management processes. It coordinates tasks among teams and provides a comprehensive management view of each unit. (As of September 2017, Soma Bay has gone live with JD Edwards EnterpriseOne Real Estate Management and is in the process of implementing JD Edwards EnterpriseOne Homebuilder Management.)

Soma Bay Development Company

Headquarters: Hurghada, Egypt

Industry: Real estate and hotel development

Employees: More than 2,000

Revenue: More than E£700 million

Oracle products: JD Edwards EnterpriseOne 9.2, including its Financials, Procurement, Inventory Management, Job Cost, Real Estate Management, Homebuilder Management, Capital Asset Maintenance, Service Management, and Time and Labor modules; Oracle SaaS applications, including Oracle Customer Experience Cloud, Oracle Hospitality Suite, Oracle Human Capital Management, and Oracle Procurement Cloud; Oracle Cloud IaaS; and Oracle Profitability and Cost Management Cloud Service


These JD Edwards EnterpriseOne applications will automate the flow of information and revenue from the time a homeowner signs a contract all the way through development, sale, and maintenance of the properties. “Since we went live with the facility management functions, we have started to capture operational KPIs [key performance indicators] and financial KPIs for all open job orders,” says Cherif Samir, the financial controller for Soma Bay Facility Management Company. “Having a complete workflow makes it easier for Soma Bay and more seamless for the homeowners. They can select services, request maintenance, and pay invoices online.”

Once JD Edwards EnterpriseOne Homebuilder Management comes online, Soma Bay’s connected workflows will extend throughout the development, sale, and maintenance of the properties as well. “The homebuilder module will provide a bridge between the real estate front-office business and the facility management side of the business,” Samir adds. “It will link the construction team and the sales team and the finance team, with complete transparency into the data. This will be much better than the manual process of working through papers. Everything will be controlled and everything will be connected, giving us visibility from the initial feasibility studies through development, sale, and ongoing management of the properties.”

Action Items

Destination: Cloud

Hybrid ERP Infrastructure

Oracle Cloud Starter Kit

JD Edwards EnterpriseOne

Photography by David Degner/The Verbatim Agency, Courtesy of Soma Bay