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Spring 2018       

Customer Feature

Open Road

Mack Trucks’ digital marketing campaign for its Anthem highway tractor is as bold and efficient as the new big rig.

Customer Feature

Lighting the Path

Bajaj Electricals illuminates the customer experience with mobile, cloud, and chatbot technology.

Thought Leadership

How to Train Your Chatbot

Automated chat is more prevalent every day; here’s how to manage it.

Features

Modern Marketing

Open Road

Mack Trucks’ digital marketing campaign for its Anthem highway tractor is as bold and efficient as the new big rig.

Modern Business

Lighting the Path

Bajaj Electricals illuminates the customer experience with mobile, cloud, and chatbot technology.

Case Studies Case Studies

Data-Driven Music

Sound United finds the missing piece in its strategy: rich customer data from Oracle.

Case Studies Case Studies

Opening Doors

Mack builds its share of the long-haul market.

Case Studies Case Studies

A Massive Culture Shift

Helping employees embody core values

Artificial Intelligence Artificial Intelligence

Bot-Building Made Easy

Oracle Intelligent Bots enables chatbot integration with back-end systems.

Big Ideas

Artificial Intelligence

The Machine Inside

Does it matter that there’s no human on the other end of the line?

Artificial Intelligence

How to Build a Better Chatbot

Six best practices for building better bots

Artificial Intelligence

How to Train Your Chatbot

Automated chat is more prevalent every day; here’s how to manage it.

Modern Business

Raise Your Voice

With the rise of voice search, companies can engage conversationally with customers and more intelligently meet their needs.

Inside Oracle

Innovation

Transformation Ahead

Cloud business strategies and innovative supply chain solutions highlighted at Oracle’s Modern Supply Chain Experience 2018

Perspectives

Customer Experience Customer Experience Customer Experience

Moments of Truth

AI, machine learning, IoT, and behavioral analytics help progressive companies leverage exceptional CX.

Artificial Intelligence

When Life Imitates Art

Will AI transcend the human experience?

Customer Experience Customer Experience Customer Experience

Using Connected Intelligence

Advanced analytics can turn CX into a competitive advantage.

Need to Know

Artificial Intelligence

Programming Politeness

Do you feel awkward saying “thanks” to a bot?

Artificial Intelligence

Surviving the Shakeup

AI is changing every industry. How do business models adapt?

Artificial Intelligence

Inside the Bot Bubble

Can you trust chatbots to run your life?

Innovation

Special Delivery

Toyota’s new take on mobile machines

Innovation

In Case of Emergency, Call the Robot

Should machines be involved when human life is on the line?

Artificial Intelligence

Selling the Future

How quickly will machines take control of all our retail decisions?

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