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Issue / Spring 2018
Spring 2018

Open Road

Mack Trucks’ digital marketing campaign for its Anthem highway tractor is as bold and efficient as the new big rig.

Spring 2018

The Machine Inside

Does it matter that there’s no human on the other end of the line?

Spring 2018

Transformation Ahead

Cloud business strategies and innovative supply chain solutions highlighted at Oracle’s Modern Supply Chain Experience 2018

Spring 2018

Lighting the Path

Bajaj Electricals illuminates the customer experience with mobile, cloud, and chatbot technology.

Spring 2018

Winning Over Digital Marketing Skeptics

The proof is in the payoff.

Spring 2018

Moments of Truth

AI, machine learning, IoT, and behavioral analytics help progressive companies leverage exceptional CX.

Spring 2018

When Life Imitates Art

Will AI transcend the human experience?

Spring 2018

Opening Doors

Mack builds its share of the long-haul market.

Spring 2018

Data-Driven Music

Sound United finds the missing piece in its strategy: rich customer data from Oracle.