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Social Strategies

May 2015

According to We Are Social’s Digital, Social and Mobile in 2015 report, there are now more than 2 billion active social network users worldwide tweeting, posting, and uploading photos every day. This 2 billion includes many of your customers, employees, and competitors.

Social-spotart

Are you sure you’re sending the right message?

Here, get expert advice about smart strategy. Plus, learn about new social technology, including insight into how Oracle Social Cloud helps you scale relationships with customers on social media channels.

Oracle Social Cloud Grows With an Ever-Evolving Market
“We help our customers understand who is the audience on that platform and what’s resonating with them. That helps managers make good decisions about how and when to participate,” says Meg Bear, group vice president, Oracle Social Cloud.

Oops! How to Recover from a Social Media Fail—and Prevent One in the Future
First things first: Take a deep breath. You probably made the mistake in the first place by going too fast. Slow down. Don’t compound the mistake by reacting impulsively.

Truck, Yeah! How #Technologyandstuff Became A Textbook Case For Reacting To Negative Social Buzz
Social media leaders from Chevrolet, Southwest Airlines, and Oracle discussed the critical social media component of their marketing programs—and what a company can do when it finds itself the butt of a trending hashtag.

Internal Drive
Enterprise social networks give employees new opportunities to collaborate and engage.

How We’re Wired
Humans are social thinkers—and technology makes it easier to connect.

Five Ideas: Social Strategies
Hear from thought leaders inside and outside of Oracle talk about what it takes to drive a smart social strategy. Find out about Oracle solutions helping companies make real-time decisions and drive better engagement with customers.

Photography by Shutterstock