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Author Profile

Rob Preston

Rob Preston is editorial director in Oracle's Content Central organization, where he provides insights and analysis on a range of issues important to CIOs and other business technology executives. Rob was previously editor in chief of InformationWeek. You can follow Rob on Twitter at @robpreston.

Nice Ride

GM’s Cadillac division gives subscription service the white-glove touch. By Rob Preston Fall 2017 One blue-chip company that aims to generate progressively...

Your Product as a Service

The cloud is driving a trillion-dollar transformation: an expanding range of consumer and business products as subscription services. By Rob Preston Fall 2017 Time...

Nice Ride

GM’s Cadillac division gives subscription service the white-glove touch. by Rob Preston Summer 2017 One blue-chip company that aims to generate progressively...

Your Product as a Service

The cloud is driving a trillion-dollar transformation: an expanding range of consumer and business products as subscription services. by Rob Preston Summer 2017 Tim...

Lighting as Ubiquitous Digital Platform

by Rob Preston February 2017 For evidence that GE is truly committed to its “digital industrial” vision, look no further than Current by GE, an energy services...

Industrial Revolution

Innovative software and data analytics are helping GE Digital turn industry upside down. by Rob Preston February 2017 FedEx founder Fred Smith famously observed...

Pillars of Innovation

At both a national and corporate level, innovations don’t just happen by chance. Here are the 10 factors that matter most. by Rob Preston November 2016 Paying lip...

On the Road, Speed Kills; In the Cloud, Speed Wins

It’s all about changing faster than the competition. by Rob Preston September 2016 Time to market. Talent acquisition. Customer feedback loops. If you’re not...

First-Class Flight

Kenya Airways reads digital body language to personalize customer outreach and service. by Rob Preston August 2016 Kenya Airways knew that if it were ever to...