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Author Profile

Rob Preston

Rob Preston is editorial director in Oracle's Content Central organization, where he provides insights and analysis on a range of issues important to CIOs and other business technology executives. Rob was previously editor in chief of InformationWeek. You can follow Rob on Twitter at @robpreston.

The Big Questions

Oracle CEO Mark Hurd on the US economy, global competition, and the impact education will have on the next generation. By Rob Preston Spring 2019 Mark Hurd has...

The Need for Speed

Yamaha Motor Co. goes full-throttle into the era of the “connected vehicle.” By Rob Preston Fall 2018 Yamaha Motor Co., the world-class manufacturer...

Getting Busy

A US productivity revival may be on its way, thanks to the diffusion of emerging technologies. By Rob Preston Summer 2018 Scale is a relative concept. A huge...

Make Some Noise

Advice on taking risks, cultivating fanatics, living your dreams, and more from the experts at Oracle’s Modern Customer Experience 2018. By Rob Preston Summer...

Medical Marvel

Treating diseases on an individualized basis—the promise of precision medicine— is partly a data challenge. by Rob Preston May 2016 Speaking at a recent conference...

Open Road

Mack Trucks’ digital marketing campaign for its Anthem highway tractor is as bold and efficient as the new big rig. By Rob Preston Spring 2018 Mack Trucks is a...

Winning Over Digital Marketing Skeptics

The proof is in the payoff. By Rob Preston Spring 2018 Mack Trucks Marketing Vice President John Walsh recently was at a Mack Anthem dealer event near the...

Opening Doors

Mack builds its share of the long-haul market. By Rob Preston Spring 2018 The introduction of the Anthem represents a big step forward for Mack Trucks, which...

People Data Central

Health benefits company Anthem builds analytics portal and team to improve talent decisions. By Rob Preston Winter 2018 Lots of HR organizations talk about...