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Digital Transformation

Reality Check

Digital transformation brings new and exciting challenges for the Profit team.

By Aaron Lazenby

Fall 2019

Ten years ago, I started my tenure as editor in chief of Profit, a print magazine with the mission of bringing technical and business leaders closer together to achieve better outcomes. Today, I write my last editor’s note for a digital magazine that will cease publication after the current issue.

Two notable trends have caused us to take a hard look at the Profit mission: the advent of cloud computing, and radical changes in the way people consume information.

First, cloud. Back in the day, I drew significant editorial inspiration from the senior IT managers who wanted to have a bigger impact on their company's success but lacked the language and perspective to bring novel ideas to their peers outside of IT. I also appreciated that business executives outside of the IT organization weren’t always up to speed on the latest advancements in enterprise technology, nor did they understand the lingo used by the technologists. But they knew IT was changing business beneath their feet. Profit’s job was to tell stories that helped both sides of that tech/business divide understand each other.

Today, the pace of a quarterly publication is just too languid for our hyperaccelerated global economy.”

But the cloud era changed all of that. Not only have we seen a generation of digital natives enter management positions—savvy managers who didn’t need technology explained to them—but the cloud also allowed line-of-business managers to spin up their own applications to meet their specific, pressing needs. IT department leaders didn’t have to be the only ones driving digital transformation, nor were they the only ones who understood how the stuff worked.

Second, media. Today, the pace of a quarterly publication is just too languid for our hyperaccelerated global economy. I know from my own behavior that most of what I read is pushed to my phone through channels I opt in to. I would be hard-pressed to read Profit that way in its current format, and readers were starting to tell me the same.
Moving forward, our staff will merge with our amazing partners at Oracle Magazine to produce a new, always-on web publication that covers the whole of Oracle—from sample code and product tips to big corporate initiatives.”
So with that, Profit bids farewell. Moving forward, our staff will merge with our amazing partners at Oracle Magazine to produce a new, always-on web publication that covers the whole of Oracle—from sample code and product tips to big corporate initiatives. This is an exciting challenge for our team, and I’m confident that the end product will serve your needs better.

Speaking of the team, I owe a debt of gratitude to the editors, writers, designers, business managers, and ad sales reps who all contributed to making Profit an award-winning publication over the last decade. I may have been responsible for driving each issue forward, but it could not go anywhere without the hard work of this exceptional group of people. It has been an honor and a pleasure to work with you all—current and former contributors alike—and I am fortunate to have many of you on the new team as we move forward.

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Photography by Bob Adler/Getty Images