Case Studies

Oracle OpenWorld

November 2015

In October, Oracle welcomed thousands of customers, hundreds of partners, and millions of virtual attendees from more than 141 countries to this year’s ultimate cloud experience—Oracle OpenWorld 2015. The conference, which took place from October 25 to 29 in San Francisco, featured more than 2,500 sessions, 3,000 speakers, and more than 400 Oracle demos, as well as partner and customer exhibitions.


Here, get highlights from this year’s executive keynotes and customer presentations to learn how Oracle—and the cloud—are changing the game for today’s businesses. For additional Oracle OpenWorld news, you can watch on-demand video, plus look for Profit’s special Oracle OpenWorld issue, which will be available soon.


Larry Ellison: Oracle's Strategy to Provide Cloud Choices
Ellison described the move to the cloud as “a generational shift in computing no less important than our shift to personal computing.” Here are six ways he described Oracle is differentiating its cloud offering in order to win over customers during this historic shift.

Larry Ellison Says Security Can Be Better in the Cloud
One of the advantages of Oracle’s cloud services is that security will always be enabled by default, Ellison said.

Oracle's Mark Hurd: 3 Forces Are Driving Cloud Computing
“It’s about a lower cost structure. It’s about a less complex environment,” Hurd said. “It’s about a more secure, reliable environment with rapid innovation that’s easy.”


Thomas Kurian Details Oracle’s Very Busy Year in Cloud Advancements
“Any person anywhere in the world, with just a browser, can access our cloud and get access to all these amazing new product innovations,” said Thomas Kurian, Oracle president of product development, during a presentation at Oracle OpenWorld 2015.


Oracle Fast-Tracks New Cloud ERP Features
“We believe it’s not a matter of ‘if’ but ‘when’ our customers will move their applications to the cloud,” said Rondy Ng, Oracle senior vice president for applications development, during Oracle OpenWorld 2015.

New Cloud Services Help Deliver and Monitor Apps in Fast-Paced Environments
Businesses are learning that employees and customers expect more from their applications and tolerate fewer bumps in the road. They expect a steady refresh of new functionalities, and when an app doesn’t work, they quickly look for a competing service.

Data Capital Laggards 'Probably in Trouble': Sonderegger
It’s estimated that 84 percent of the market value of S&P 500 companies comes from intangible assets, including patents, software…and data. As a result, said Paul Sonderegger, Oracle’s big data strategist, every company needs to create a data capital strategy.


HCM for the Digital Workforce
Consumers’ experiences with technology are changing expectations for workplace technologies, forcing companies to rethink their IT strategies, said experts from Deloitte Consulting LLP and Oracle during a presentation at Oracle OpenWorld 2015.

Will the Cloud Make JC Penney a Turnaround Success Story?
“JC Penney went through some challenges that alienated our core customers for a lot of reasons,” says Raj Lakshmaihgari, JC Penney’s vice president of Oracle and corporate solutions, who spoke during the Oracle OpenWorld customer event in San Francisco. “We needed to get back to what our customers wanted.”

Construction Giant Skanska Using Cloud as Foundation for Growth
“We’re really on the brink of doing what other industries have done—using technology in a much more production-oriented way, and including that in our offerings,” says Peter Bjork, Skanska vice president of information systems strategies.

Photography by Shutterstock