Artificial Intelligence

New Reality

Did the CEO really say that? Maybe not.

By Alan Zeichick

Fall 2019

Free software, widely available on the internet, makes it easy for bad actors to launch “deepfakes,” altered or invented videos that can be convincingly real. In June, the US Congress held its first hearing on deepfakes, getting advice from experts on protecting democracy. How do executives fight forgeries that threaten their reputations or stock prices? “Be sure to respond swiftly in the media and social media outlets,” advises Boston University Law Professor Danielle Citron. “It is not easy to fight fakery with the truth, but companies have to try for the sake of their shareholders and stakeholders.”

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