Subscribe
Topics / Modern Marketing
Modern Marketing

Part of the Solution

Every day, I use Oracle Marketing Cloud for content workflow management.

Modern Marketing

Move Over, Feelings. Data’s in Charge Here.

Over the last few years, marketing professionals have been living through a major revolution, forced to accept something that runs counter to what has driven marketing for decades

Modern Marketing

Beyond Technology

To support its data-driven customer-service activities, Fairmont Raffles Hotels International (FRHI) took an innovative approach to the internal structure of its IT and digital marketing staffs

Modern Marketing

Three Must-Haves for Mobile Applications

Mobile apps offer an opportunity to provide a clear signal through the noise of sales-driven marketing.

Modern Marketing

Overcome Obstacles to Effective Marketing Communications

To get their message to the target audience, marketers need vendors that master both technology and collaboration with channel players.

Modern Marketing

Is Big Data Improving Your Marketing Effectiveness?

New data tools and strategies can help create a bigger marketing impact—here’s how.

Modern Marketing

How Automation Software Changed Marketing

Over the last five years, marketing automation software has fundamentally altered the way marketing functions.

Modern Marketing

A Customer’s Journey to Modern Marketing

Oracle Eloqua transforms the sales and marketing efforts of a large global enterprise customer.

Modern Marketing

A Three-Step Strategy for Modern Marketing

Companies can become faster, more agile, and more intelligent in their marketing activities.