Every day, I use Oracle Marketing Cloud for content workflow management.
Over the last few years, marketing professionals have been living through a major revolution, forced to accept something that runs counter to what has driven marketing for decades
To support its data-driven customer-service activities, Fairmont Raffles Hotels International (FRHI) took an innovative approach to the internal structure of its IT and digital marketing staffs
Mobile apps offer an opportunity to provide a clear signal through the noise of sales-driven marketing.
To get their message to the target audience, marketers need vendors that master both technology and collaboration with channel players.
New data tools and strategies can help create a bigger marketing impact—here’s how.
Over the last five years, marketing automation software has fundamentally altered the way marketing functions.
Oracle Eloqua transforms the sales and marketing efforts of a large global enterprise customer.
Companies can become faster, more agile, and more intelligent in their marketing activities.
Integrated Cloud & Platform Services
