Every day, I use Oracle Marketing Cloud for content workflow management.
Over the last few years, marketing professionals have been living through a major revolution, forced to accept something that runs counter to what has driven marketing for decades
To support its data-driven customer-service activities, Fairmont Raffles Hotels International (FRHI) took an innovative approach to the internal structure of its IT and digital marketing staffs
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New data tools and strategies can help create a bigger marketing impact—here’s how.
Over the last five years, marketing automation software has fundamentally altered the way marketing functions.
Oracle Eloqua transforms the sales and marketing efforts of a large global enterprise customer.