Modern Marketing

Special Report: Modern Marketing

May 2017

In May, Oracle announced that it now integrates into LinkedIn’s advertising platform, making it possible for Oracle Marketing Cloud customers to leverage their data for targeting securely and anonymously on LinkedIn.


Here, get details about Oracle’s new deal with LinkedIn. Plus, get the news from Oracle’s Modern Marketing conference, where a new cloud-based content hub was announced, and get more advice for connecting customers across all channels.

Marketers Can Leverage Oracle Data On LinkedIn
This capability gives Oracle customers a big advantage at a time when digital marketing is becoming a more important tool for companies of every stripe.

One Hub, One Message: Building Brand Consistency in an Omnichannel World
Announced at April’s Modern Marketing Experience conference, Oracle Content and Experience Cloud allows businesses to easily create and distribute consistent content to improve brand engagement and customer growth and retention.

Oracle's Hurd: Delivering Elite Service Starts With Data-Powered Employees
“If really elite service is a differentiator and we really want to gain share, we have one thing going for us that we didn’t have before,” says CEO Mark Hurd. “Fantastic troves of data. The challenge isn’t to get more data. The challenge is to understand that data and get it to the person making the decision.”

Embrace the Modern Customer Experience
"Every interaction is attributed to the brand, and increasingly customers expect that companies know who they are and what matters to them across all these interactions," says Laura Ipsen, General Manager and Senior Vice President for Oracle Marketing Cloud.

Five Must-Haves for a Smarter Customer Experience
"Starting to look at your IT environment and customer data systems more holistically are the first steps in improving customer experience,” says Des Cahill, Oracle Head CX Evangelist.

Cross-Channel Marketing and How to Not Lose Sight of the Customer
Marketers who unify customer data into a clean, actionable profile are continuously discovering more ways they can leverage customer data to improve engagement.

Marketing Automation Rocks But Let’s Not Forget the Human Elements
With the idea that marketing has become a team effort between machines and humans, you can leverage both to deliver an enhanced marketing effort.

Congratulations to the 2017 Markie Award Winners!
Oracle celebrated its 11th Annual Markie Awards in front of a raucous crowd at Mandalay Bay in Las Vegas this April. See who walk away winners.

Photography by Shutterstock