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Modern Marketing

The Right Growth Mindset for SMBs

Oracle’s Global Director of Consumer Markets sheds light on the growth and IT strategies of SMBs that are successfully scaling.

Modern Marketing

The New Social Landscape

Oracle Marketing Cloud helps create more-personalized and more-profitable customer connections.

Modern Marketing

Cloud Productivity Payoff

Key benefits of a unified approach to finance modernization

Modern Marketing

On the Fast Track

Opening doors with Oracle Startup Accelerator Program

Modern Marketing

Why Should You Replace Customer Segmentation with Machine Learning?

Machine learning algorithms are far more effective than segmenting customers to personalize the customer experience.

Modern Marketing

Open Road

Mack Trucks’ digital marketing campaign for its Anthem highway tractor is as bold and efficient as the new big rig.

Modern Marketing

Winning Over Digital Marketing Skeptics

The proof is in the payoff.

Modern Marketing

Opening Doors

Mack builds its share of the long-haul market.

Modern Marketing

Special Report: Modern Marketing

Get advice for connecting customers across all channels