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Minda Zetlin

Minda Zetlin is coauthor, with Bill Pfleging, of The Geek Gap: Why Business and Technology Professionals Don’t Understand Each Other and Why They Need Each Other to Survive (Prometheus Books, 2006). 

One Throat to Love

By Minda Zetlin February 2011 When IT staff at La Quinta Inns & Suites has a problem with any of the company’s back-office outsourced systems, they always know...

What Is Success?

Why IT and business leaders need to agree on a destination. By Minda Zetlin August 2011 Is your IT department a success? How good are you at successfully...

Oracle’s Prebuilt Integrations Benefit Supply Chain Organizations

By Minda Zetlin August 2011 In the spring of 2011, Oracle announced the availability of Oracle Application Integration Architecture (Oracle AIA) Release 3.1, a...

Clear Connection

Business and IT alignment delivers sound growth for Plantronics. By Minda Zetlin August 2011 In 1961, two airline pilots in Santa Cruz, California, brainstormed an...

Should Business Satisfaction Factor into IT Pay?

By Minda Zetlin August 2011 If your IT staff is accustomed to measures of success that revolve around operations, getting them to focus on business needs and...

On Demand Makes Sense

By Minda Zetlin May 2011 When Intertek created two portals, My TestCentral for customers and Report Manager for internal use, it did so using Oracle Portal hosted...

Expert Reporting

Portal-based solution benefits Intertek, its customers, and the environment. By Minda Zetlin May 2011 Zodiac Pool Systems is one of the largest manufacturers of...

Room Service

La Quinta orders Oracle On Demand so tech execs can focus on the business. By Minda Zetlin February 2011 HemisFair ’68 was the first world’s fair to take place in...

Why IT Departments Need Marketing Smarts

Are IT leaders talking enough about the success of their projects? By Minda Zetlin November 2010 What if an IT department built the world’s most perfect...