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Author Profile

Minda Zetlin

Minda Zetlin is coauthor, with Bill Pfleging, of The Geek Gap: Why Business and Technology Professionals Don’t Understand Each Other and Why They Need Each Other to Survive (Prometheus Books, 2006). 

Moon Shots

by Minda Zetlin August 2015 Oracle’s R&D labs are home to “moon shots” in which R&D teams explore technology that’s not ready for prime time, but may have a...

Why Financial Inclusion Depends on Lending

by Minda Zetlin May 2015 With 115 million new bank accounts opened since August 2014, India’s Pradhan Mantri Jan-Dhan Yojana (PMJDY) financial inclusion program...

Return on Investment

Financial inclusion efforts extend banking services to the underserved. by Minda Zetlin May 2015 To those living in developed economies, opening and using a bank...

The Augmented Enterprise

Four augmented reality use cases allow users to see data through a new lens. by Minda Zetlin February 2015   Drivers can use an augmented reality (AR)...

The Four CTOs

By Minda Zetlin May 2010 The top-line focus of the chief technology officer (CTO) can manifest itself differently in various organizations, but CTOs usually fall...

4 Misconceptions About Augmented Reality

by Minda Zetlin February 2015 Augmented reality is a new technology.Not true. While tablets and smartphones with built-in cameras, GPS, and accelerometers have...

Are You Ready for the IoT?

by Minda Zetlin August 2014 Businesses large and small will derive huge benefits from the wave of machine data and other information the Internet of Things (IoT)...

Brain Power

Neuroscience shows that good management is a matter of the mind. by Minda Zetlin May 2014 Have you ever gotten tongue-tied, or perhaps found yourself babbling, in...

Rising Tides

By Minda Zetlin Increasing pressure on manufacturers means riding out new go-to-market challenges. November 2013 Running a manufacturing company has never been...