Minda Zetlin is coauthor, with Bill Pfleging, of The Geek Gap: Why Business and Technology Professionals Don’t Understand Each Other and Why They Need Each Other to Survive (Prometheus Books, 2006).
CIOs can help the business tame the Internet of Things—and add
to the bottom line.
by Minda Zetlin
August 2014
The outlook for the black rhinoceros in Kenya...
by Minda Zetlin
May 2016
Modern marketing campaigns run on information,
specifically the information automated systems can gather from a
customer or prospect’s...
How technology is shaping modern marketing
by Minda Zetlin
May 2016
Marketing has never been an easy discipline. But
marketers in today’s world face a particular...
by Minda Zetlin
February 2016
Amazon has made countless headlines with its
promise to begin delivery of packages by drone and its more recent
release of an actual...
How technology is reinventing logistics
by Minda Zetlin
February 2016
“Instant gratification takes too long.” This Carrie
Fisher quote from Postcards from the Edge ...
How organizations without managers succeed in the real
world
by Minda Zetlin
February 2014
It’s the kind of small inefficiency found in every
business. One group...
How Oracle’s JD Edwards Labs finds the value in technology’s
next big things
by Minda Zetlin
August 2015
A manufacturing company has 50 forklifts at its
warehouse...
Oracle’s R&D labs prepare for future technologies.
by Minda Zetlin
August 2015
A nurse works in a hospital all day, using her
tablet to record patient stats and...
by Minda Zetlin
August 2015
Now that JD Edwards Labs has created its first new
product, what’s next on the agenda? Smartwatches and augmented
reality are on the...
