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Author Profile

Minda Zetlin

Minda Zetlin is coauthor, with Bill Pfleging, of The Geek Gap: Why Business and Technology Professionals Don’t Understand Each Other and Why They Need Each Other to Survive (Prometheus Books, 2006). 

Wild Things

CIOs can help the business tame the Internet of Things—and add to the bottom line. by Minda Zetlin August 2014 The outlook for the black rhinoceros in Kenya...

Getting the Facts?

by Minda Zetlin May 2016 Modern marketing campaigns run on information, specifically the information automated systems can gather from a customer or prospect’s...

Extreme Customization

How technology is shaping modern marketing by Minda Zetlin May 2016 Marketing has never been an easy discipline. But marketers in today’s world face a particular...

Will Delivery Drones Ever Fill the Skies?

by Minda Zetlin February 2016 Amazon has made countless headlines with its promise to begin delivery of packages by drone and its more recent release of an actual...

Gaining Momentum

How technology is reinventing logistics by Minda Zetlin February 2016 “Instant gratification takes too long.” This Carrie Fisher quote from Postcards from the Edge ...

The Power of Flat

How organizations without managers succeed in the real world by Minda Zetlin February 2014 It’s the kind of small inefficiency found in every business. One group...

The Explorers

How Oracle’s JD Edwards Labs finds the value in technology’s next big things by Minda Zetlin August 2015 A manufacturing company has 50 forklifts at its warehouse...

The Explorers

Oracle’s R&D labs prepare for future technologies. by Minda Zetlin August 2015 A nurse works in a hospital all day, using her tablet to record patient stats and...

What’s Next for JD Edwards Labs?

by Minda Zetlin August 2015 Now that JD Edwards Labs has created its first new product, what’s next on the agenda? Smartwatches and augmented reality are on the...