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Author Profile

Minda Zetlin

Minda Zetlin is coauthor, with Bill Pfleging, of The Geek Gap: Why Business and Technology Professionals Don’t Understand Each Other and Why They Need Each Other to Survive (Prometheus Books, 2006). 

How to Train Your Chatbot

Automated chat is more prevalent every day; here’s how to manage it. By Minda Zetlin Spring 2018 When Star Trek’s Captain Kirk wanted to take notes, he said,...

Protective Measures

Nimble technology solutions can defend against today’s ever-changing security threats. By Minda Zetlin Winter 2018 In the confusing world of enterprise security,one...

Once Purely Malicious, Cybercrime Is Now Big Business

How hackers—and their methods—are getting more sophisticated By Minda Zetlin Winter 2018 There’s a reason cyberattacks and data theft are so much greater a threat...

Stumbling Blocks

The four biggest challenges SMBs face By Minda Zetlin Fall 2017 Ten years ago, Reggie Bradford started Vitrue,a provider of a web-based platform that companies...

How to Plan Your Company’s Future(s)

Don’t just work in the business. Work on the business. By Minda Zetlin Fall 2017 The biggest challenge facing many entrepreneurs is one they’re barely aware of:...

The Right Questions

What should smart executives be asking about the future? by Minda Zetlin Summer 2017 As a leader, you answer difficult questions every day. How do you balance the...

Asking Your Own Big Questions

by Minda Zetlin Summer 2017 For today’s business and technology executives, asking big questions about the future might seem like a great idea—for someone else....

Flying High

How smart organizations create a culture of high performance by Minda Zetlin February 2017 Most large organizations have a grand vision, but few have one as...

High Performance and the Waiting Game

by Minda Zetlin February 2017 Some companies start a high-performance culture initiative in response to a business crisis, says executive coach Lars Sudmann. But,...