Minda Zetlin is coauthor, with Bill Pfleging, of The Geek Gap: Why Business and Technology Professionals Don’t Understand Each Other and Why They Need Each Other to Survive (Prometheus Books, 2006).
Automated chat is more prevalent every day; here’s how
to manage it.
By Minda Zetlin
Spring 2018
When Star Trek’s Captain Kirk wanted to take
notes, he said,...
Nimble technology solutions can defend against today’s
ever-changing security threats.
By Minda Zetlin
Winter 2018
In the confusing world of enterprise security,one...
How hackers—and their methods—are getting more
sophisticated
By Minda Zetlin
Winter 2018
There’s a reason cyberattacks and data theft are so much greater
a threat...
The four biggest challenges SMBs face
By Minda Zetlin
Fall 2017
Ten years ago, Reggie Bradford started Vitrue,a provider of a web-based platform that companies...
Don’t just work in the business. Work on the
business.
By Minda Zetlin
Fall 2017
The biggest challenge facing many entrepreneurs is one they’re
barely aware of:...
What should smart executives be asking about the future?
by Minda Zetlin
Summer 2017
As a leader, you answer difficult questions every
day. How do you balance the...
by Minda Zetlin
Summer 2017
For today’s business and technology executives,
asking big questions about the future might seem like a great
idea—for someone else....
How smart organizations create a culture of high
performance
by Minda Zetlin
February 2017
Most large organizations have a grand vision, but
few have one as...
by Minda Zetlin
February 2017
Some companies start a high-performance culture
initiative in response to a business crisis, says executive coach
Lars Sudmann. But,...