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Issue / May 2016
May 2016

You Don’t Have to Boil the Ocean

Keep your head above water: take an incremental approach to modern marketing.

May 2016

A Big Payoff

Western Union Business Solutions transforms its B2B marketing strategy with Oracle Marketing Cloud.

May 2016

Warm Welcome

Fairmont Raffles Hotels International uses customer data to burnish its reputation for consummate customer engagement.

May 2016

Beyond Technology

To support its data-driven customer-service activities, Fairmont Raffles Hotels International (FRHI) took an innovative approach to the internal structure of its IT and digital marketing staffs