Five experts tested Oracle’s cloud platforms. Here’s what they learned.
Over the last few years, marketing professionals have been living through a major revolution, forced to accept something that runs counter to what has driven marketing for decades
Western Union Business Solutions transforms its B2B marketing strategy with Oracle Marketing Cloud.
Fairmont Raffles Hotels International uses customer data to burnish its reputation for consummate customer engagement.
Treating diseases on an individualized basis—the promise of precision medicine— is partly a data challenge.
Profit, like any business, must adapt human resources to meet current demands.
Customer journey is a common phrase in the lexicon of the modern marketer—but over the past 30 years, we’ve seen marketers progress along a journey of their own.
Sapporo is tapping into a private cloud to give business leaders new flexibility.
Oracle Maxymiser exploits data science to optimize the online customer experience.
MORPHotel is a floating organism that slowly makes a continuous journey around the world.
New York–based Hoodwinked Escape, a live-action game in which groups must solve puzzles, complete challenges, and decipher clues to get out of an “escape room.”