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May 2016       

Big Ideas

Blast from the Past

Profit, like any business, must adapt human resources to meet current demands.

Big Ideas

You Don’t Have to Boil the Ocean

Keep your head above water: take an incremental approach to modern marketing.

Features

Warm Welcome

Fairmont Raffles Hotels International uses customer data to burnish its reputation for consummate customer engagement.

Features

Case Studies Case Studies

PaaS Impressions

Five experts tested Oracle’s cloud platforms. Here’s what they learned.

Case Studies Case Studies

Move Over, Feelings. Data’s in Charge Here.

Over the last few years, marketing professionals have been living through a major revolution, forced to accept something that runs counter to what has driven marketing for decades

Case Studies Case Studies

A Big Payoff

Western Union Business Solutions transforms its B2B marketing strategy with Oracle Marketing Cloud.

Case Studies Case Studies

Warm Welcome

Fairmont Raffles Hotels International uses customer data to burnish its reputation for consummate customer engagement.

Case Studies Case Studies

Beyond Technology

To support its data-driven customer-service activities, Fairmont Raffles Hotels International (FRHI) took an innovative approach to the internal structure of its IT and digital marketing staffs

Big Ideas

Big Ideas

Medical Marvel

Treating diseases on an individualized basis—the promise of precision medicine— is partly a data challenge.

Big Ideas

Getting the Facts?

Modern marketing campaigns run on information

Big Ideas

Blast from the Past

Profit, like any business, must adapt human resources to meet current demands.

Big Ideas

Extreme Customization

How technology is shaping modern marketing

Big Ideas

Marketers’ Journey

Customer journey is a common phrase in the lexicon of the modern marketer—but over the past 30 years, we’ve seen marketers progress along a journey of their own.

Big Ideas

Culture of Excellence

Sapporo is tapping into a private cloud to give business leaders new flexibility.

Big Ideas

You Don’t Have to Boil the Ocean

Keep your head above water: take an incremental approach to modern marketing.

Inside Oracle

Inside Oracle

Indian Spring

Oracle’s support of Modi’s “Digital India” initiative

Customer Experience Customer Experience Customer Experience

No More GuessWork

Oracle Maxymiser exploits data science to optimize the online customer experience.

Customer Experience Customer Experience Customer Experience

Mind Meld

A marketing expert explains the best way to get into your customers’ heads.

Need to Know

Need to Know

Always Open

Today’s customers expect personal responses—even on public channels.

Need to Know

Rock the Boat

MORPHotel is a floating organism that slowly makes a continuous journey around the world.

Need to Know

Destination: London

Rework Future of Food Summit in London.

Need to Know

Team Building Gets Terrifying

New York–based Hoodwinked Escape, a live-action game in which groups must solve puzzles, complete challenges, and decipher clues to get out of an “escape room.”

Need to Know

The Bed That Helps You Sleep Smarter

The it bed by Sleep Number— which will retail at US$1,000 when it launches in summer 2016—uses embedded sensors to track heart rate, respiration, and movement overnight.

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