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Issue / May 2016
May 2016

Medical Marvel

Treating diseases on an individualized basis—the promise of precision medicine— is partly a data challenge.

May 2016

PaaS Impressions

Five experts tested Oracle’s cloud platforms. Here’s what they learned.

May 2016

Getting the Facts?

Modern marketing campaigns run on information

May 2016

Blast from the Past

Profit, like any business, must adapt human resources to meet current demands.

May 2016

Indian Spring

Oracle’s support of Modi’s “Digital India” initiative

May 2016

Extreme Customization

How technology is shaping modern marketing

May 2016

Marketers’ Journey

Customer journey is a common phrase in the lexicon of the modern marketer—but over the past 30 years, we’ve seen marketers progress along a journey of their own.

May 2016

Move Over, Feelings. Data’s in Charge Here.

Over the last few years, marketing professionals have been living through a major revolution, forced to accept something that runs counter to what has driven marketing for decades

May 2016

Always Open

Today’s customers expect personal responses—even on public channels.