Treating diseases on an individualized basis—the promise of precision medicine— is partly a data challenge.
Profit, like any business, must adapt human resources to meet current demands.
Customer journey is a common phrase in the lexicon of the modern marketer—but over the past 30 years, we’ve seen marketers progress along a journey of their own.
Over the last few years, marketing professionals have been living through a major revolution, forced to accept something that runs counter to what has driven marketing for decades
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