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Mark A. Stevens

Is Big Data Improving Your Marketing Effectiveness?

New data tools and strategies can help create a bigger marketing impact—here’s how. by Mark A. Stevens July 2015 Through large internal data stores and...

The Power of Customer Information Discovery

Applying insights from social media into your business involves more than just listening. by Mark A. Stevens March 2015 In an average month, roughly half of social...

Next Best Action

An emerging engagement paradigm can elevate customer experience to the next level. by Mark A. Stevens May 2014 As customer interactions increase across...

Trends in Customer Experience: Data-Driven Customer Strategy

The explosion of social media has transformed our society, bringing with it a transformation in how enterprises must approach their customer strategies. by Mark...