By Aaron LazenBy and Margaret Terry Lindquist; additional editing By Marta Bright
SCHIFF: The term was really chosen by our customers. When they saw what we were doing, that was the name that they came up with. Customers told me that they felt the release was a real recommitment to the product line by Oracle. This is the first new release in 10 years—the first full-blown new release where we actually have added significant functionality in all areas. We were doing small, incremental enhancements via service packs or cumulative upgrades, but nothing of the scale that we've committed to under Oracle. Customers viewed this as the renaissance of the product, a commitment to providing additional value, helping customers move forward with a product.
PROFIT: JD Edwards is known for its focus on the small and medium business [SMB] sector, but the company's original focus was on the oil and gas industry, correct?
Vice president and general manager, Oracle's JD Edwards World Applications
Prior to Oracle:
IBM in South Africa and Rochester, Minnesota
Bachelor of Commerce degree at the University of Pretoria; years of on-the-job training, and the school of hard knocks
SCHIFF: We still have a lot of oil and gas customers using the product, but that's far from our sole focus. We have customers from every industry—manufacturing, engineering, real estate, and more. But if you think about the oil and gas industry in particular, there are many smaller exploration companies, and there are service companies around the larger companies, and then of course there are some very large companies that are still using the JD Edwards World software, alongside other products in far-flung parts of the world. It shows that JD Edwards World is being used both by SMBs and also by huge multinationals in the energy sector.
PROFIT: And of course the relationship with IBM is another key focus for the JD Edwards World product.
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