Over the last few years, marketing professionals have been living through a major revolution, forced to accept something that runs counter to what has driven marketing for decades
To support its data-driven customer-service activities, Fairmont Raffles Hotels International (FRHI) took an innovative approach to the internal structure of its IT and digital marketing staffs
The new Oracle Integration Cloud Service solution facilitates secure hybrid on-premises and cloud integration, as well as SaaS (software-as-a-service)–to–SaaS integration.
Mobile apps offer an opportunity to provide a clear signal through the noise of sales-driven marketing.
To get their message to the target audience, marketers need vendors that master both technology and collaboration with channel players.
New data tools and strategies can help create a bigger marketing impact—here’s how.
Creating a smart social strategy is increasingly important for business leaders in every area of the business—not just the marketing department.
KPMG helps providers transition to a quality-driven, outcomes-based culture with Oracle solutions. (Sponsored Content)