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Topics / Growing Business
Growing Business

Move Over, Feelings. Data’s in Charge Here.

Over the last few years, marketing professionals have been living through a major revolution, forced to accept something that runs counter to what has driven marketing for decades

Growing Business

Beyond Technology

To support its data-driven customer-service activities, Fairmont Raffles Hotels International (FRHI) took an innovative approach to the internal structure of its IT and digital marketing staffs

Growing Business

Integration Nation

The new Oracle Integration Cloud Service solution facilitates secure hybrid on-premises and cloud integration, as well as SaaS (software-as-a-service)–to–SaaS integration.

Growing Business

Three Must-Haves for Mobile Applications

Mobile apps offer an opportunity to provide a clear signal through the noise of sales-driven marketing.

Growing Business

Overcome Obstacles to Effective Marketing Communications

To get their message to the target audience, marketers need vendors that master both technology and collaboration with channel players.

Growing Business

Is Big Data Improving Your Marketing Effectiveness?

New data tools and strategies can help create a bigger marketing impact—here’s how.

Growing Business

More Conversation

Oracle Social Cloud grows with an ever-evolving market.

Growing Business

Social Strategies

Creating a smart social strategy is increasingly important for business leaders in every area of the business—not just the marketing department.

Growing Business

How Is Big Data Driving Better Care and Value in Healthcare?

KPMG helps providers transition to a quality-driven, outcomes-based culture with Oracle solutions. (Sponsored Content)