Inside Oracle

Going Public

by Kate Pavao

Why Oracle Public Cloud deserves to be noticed.

When Oracle CEO Larry Ellison unveiled Oracle Public Cloud at Oracle OpenWorld 2011 in October, he introduced a broad set of best-in-class, integrated services that provide customers with subscription-based, self-service access to Oracle Fusion Applications, Oracle Fusion Middleware, and Oracle Database—all completely managed, hosted, and supported by Oracle. The offering will be available as a monthly subscription, with all Oracle services available for purchase independent of each other.


This announcement is a big deal for both Oracle customers and the company itself, says Tyler Jewell, vice president of product management and strategy at Oracle. “We’re putting our line in the sand,” he says. “We’re standing up a robust set of offerings here, and we’re expanding our cloud portfolio to become a leading public cloud provider to match our leadership position in private cloud infrastructure.” Here Jewell talks to Profit about Oracle Public Cloud and why it offers the flexibility businesses need to succeed in today’s marketplace.

Profit: Why is Oracle Public Cloud a big deal?

Jewell: Oracle Public Cloud gives companies cloud access to the proven, industry-leading technologies more than 370,000 customers and more than 20,000 partners trust and have been using for years. It will dramatically change the economics and experience of building and running business applications. Oracle is the only company that can provide the depth and breadth of cloud solutions—spanning applications, middleware, and database. That means only Oracle offers the choice and flexibility that comes with complete portability of applications and users between on premises and cloud.

Profit: What do customers need to know about this offering?

Jewell: This offering is about making Oracle’s product portfolio available in a different capacity. The engineering done over the past five years for Oracle Database, a cloud application foundation, and Oracle Fusion Applications enabled the movement of our products into the cloud.

Customers who are buying into the Oracle stack—whether that’s hardware or software, middleware, database, or applications—are coming to us saying, “We love the vertical integration that you’ve done. Now we’re seeking out a lot more choice and flexibility in how we consume that technology.”

Historically, there have been only two ways for customers to get that: buy the software and hardware and deploy it themselves, or come to Oracle On Demand where they’d still have to buy the software and support, but then Oracle would configure, host, and maintain it for them. With Oracle Public Cloud, it’s all preconfigured and self-service. Customers can just subscribe and start using the services.

Profit: What differentiates Oracle’s cloud offering from that of other companies?

Jewell: First, it’s a broad and complete cloud, covering a range of platform and application services. And it covers a large majority of the Oracle technology stack. There’s no other cloud provider with this set of applications, middleware, and database all in a single cloud, together.

Next, we have built a true hybrid cloud. There’s no lock-in: your data and your applications aren’t locked in. Anything that you build in the public cloud is portable and can work on premises, so you can start developing in the cloud and then take your production on premises or vice versa.

Also, we’re an open cloud. We are 100 percent standards based. This is another guarantee that you aren’t getting locked into a particular vendor.

Profit: What has been the reaction from Oracle customers so far?

Jewell: Customers are incredibly excited and evaluating which applications and services would be applicable for public cloud versus the private cloud environment. We’re hearing a couple of things from them. To start, they see Oracle Public Cloud as being a great option for development test scenarios, where they can quickly and cost-effectively create a development environment and start doing prototyping or QA work, rather than having to deal with IT bureaucracy and long lead time.

Also, many companies have built departmental applications but don’t have the operations team to manage them on an ongoing basis. So, they are excited to use Oracle Public Cloud and let Oracle manage these applications for them.

Finally, now that we’ve delivered our own cloud, customers are looking at it as a blueprint. They are saying, “This provides an amazing reference architecture for what I could do to build our own cloud internally—or I can just use Oracle’s services.”

Profit: How does Oracle Public Cloud fit into Oracle’s overall cloud strategy?

Jewell: Oracle Public Cloud is a key component of Oracle’s overall cloud strategy, which has three tenets. First, for more than a decade, we’ve built all the systems and software necessary to help other organizations build their own clouds. We power 9 of the top 10 clouds around the world today.

Second, we want to make sure that cloud computing, no matter where it lives, is enterprise grade. So this is about highly efficient, performing, available, scalable, and secure infrastructure, and ensuring that all those pieces that you need are fully integrated together.

The third part of our cloud strategy is about giving customers as many flexible consumption choices as possible. So they can do private cloud, they can do public cloud, or they can deploy Oracle technology in third-party clouds. We give customers the complete choice and flexibility to move between different types of clouds.

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