Read the latest issue of Profit!

Check out the May issue of Profit, now available on Oracle.com.

In April, I had the opportunity to connect with some accomplished IT and business leaders at the Accenture Oracle Leadership Council in Florida. At the event, I had a great conversation with Brad Genson, Accenture's managing director of Oracle business intelligence and analytics.

Genson was leading an Accenture analytics showcase, so he had participated in many discussions with attendees about the strategic role of analytics with many of those in attendance. Because I was in the thick of producing an issue of Profit on the same subject, we had a great time sharing our thoughts on the matter.

Take a look at this issue of Profit to hear more about what I learned from Genson, and get a closer look at the way Oracle customers are using analytics to drive business results. Plus: thought leadership and product news for the analytical business mind.

Dashboard View
As Fiat maneuvers beyond Italy, new analytics help steer managers in the right direction.

Data at the Speed of Life
New fast data technology narrows the gap between reporting and action.

Market Analysis
Oracle Eloqua brings automation, analytics, and benchmarks to modern marketing.

Analytical Mind
Five steps smart leaders can take to embrace Big Data in their organizations.

Predictive Analytics: Four Strategies
With the right steps, managers can reap new benefits with forward-looking metrics.

Miles Ahead
Southwest Airlines reaps big rewards, transforming a successful frequent flyer program into a superior customer experience.

Is one issue of Profit not enough to get you through to August? Visit the Profit archives or follow @OracleProfit on Twitter for a daily dose of enterprise technology news from Profit.

Best Regards,
Aaron Lazenby
Editor in Chief
Profit: Technology Powered. Business Driven.

Comments:

Post a Comment:
  • HTML Syntax: NOT allowed
About

Updates from Profit editor Aaron Lazenby and an inside look at the creation of the magazine. Also, exclusive online content updates and news about business and technology.

Search

Categories
Archives
« April 2014
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
   
       
Today