Read the latest issue of Profit!
By Aaron Lazenby-Oracle on Jun 03, 2013
Check out the May issue of Profit, now available on Oracle.com.
In April, I had the opportunity to connect with some accomplished IT and business leaders at the Accenture Oracle Leadership Council in Florida. At the event, I had a great conversation with Brad Genson, Accenture's managing director of Oracle business intelligence and analytics.
Genson was leading an Accenture analytics showcase, so he had participated in many discussions with attendees about the strategic role of analytics with many of those in attendance. Because I was in the thick of producing an issue of Profit on the same subject, we had a great time sharing our thoughts on the matter.
Take a look at this issue of Profit to hear more about what I learned from Genson, and get a closer look at the way Oracle customers are using analytics to drive business results. Plus: thought leadership and product news for the analytical business mind.
As Fiat maneuvers beyond Italy, new analytics help steer managers in the right direction.
Data at the Speed of Life
New fast data technology narrows the gap between reporting and action.
Oracle Eloqua brings automation, analytics, and benchmarks to modern marketing.
Five steps smart leaders can take to embrace Big Data in their organizations.
Predictive Analytics: Four Strategies
With the right steps, managers can reap new benefits with forward-looking metrics.
Southwest Airlines reaps big rewards, transforming a successful frequent flyer program into a superior customer experience.
Editor in Chief
Profit: Technology Powered. Business Driven.