Profit's COLLABORATE 11 Session Selections
By Aaron Lazenby-Oracle on Mar 22, 2011
Every year, I look forward to COLLABORATE for the great story ideas I can pick up at sessions--great real-world case studies of enterprise technology in action, innovative ideas about how knowledge work gets done, and great speakers who have hands-on experience with how Oracle technology transforms business.
So for the third year, here's the Profit session recommendations for COLLABORATE. See you at
Monday, April 11 - 1:15 pm
Here's an issue we've been thinking about a lot: the differing management and communication styles of business and technology staff. This session looks to have some good discussion about the role this cultural divide plans in large-scale IT deployments--or any big project where techies and managers can work together towards continuous improvement of enterprise systems. Plus, an appropriately interstellar session title to launch my week.
Monday, April 11: - 2:30 pm
I had an interesting meeting a few weeks ago with the folks at Amazon Web Services (AWS), and they told me about customers who are deploying Oracle applications on Amazon's cloud architecture. I'm looking forward to hearing more, and this session promises to be a good overview of what it's like to run enterprise systems on the Amazon's Elastic Compute (EC2) cloud platform. Good info for the cloud junkie.
Fusion Applications: A Peek Under The Hood
Monday, April 11 - 3:45 pm
As Oracle Fusion Application use cases start coming in, I think it's a good time to grasp the architectural underpinnings of Oracle's next-generation business applications. Plus, former OAUG vice president and current OAUG Board member Floyd Teter is a fun and knowledgeable speaker.__I always like to check in on his presentations.
Tuesday, April 12 - 9:15 am
The November issue of Profit will focus on global business, and shared services is one of the major globalization trends enabled by enterprise technology. We did a great story on Verizon's shared services success back in August 2010 and I'm looking forward to collecting some new info as I prepare content for the end of the year. A must-attend session for anyone interested in how IT can seriously promote economies of scale. Presented by Fujitsu, a company that really knows this stuff.
Wednesday, April 13 - 9:15 am
Oracle Exadata continues to be big news for the company and customers alike. I'm planning the August issue of Profit to really focus on Oracle hardware, so this session should be a good preview of the kinds of benefits and features we'll be writing about later this year. Hosted by Rich Niemiec, renowned Oracle expert and repeat president of the International Oracle Users Group (IOUG), attendees will be sure to get quality high-level information from a source who really knows the technology.
Wednesday, April 13 - 1:00 pm
Every time we run Master Data Management (MDM) content in one the Profit newsletters, we see a spike in traffic. I'm not sure I understand what's driving this interest in MDM, but I'm hoping this session will help me find out. Looks like it will lean heavily on case studies and business benefits, which is right up my alley.
Can the CIO be an Engineer for Revenue?
Wednesday, April 13 - 4:00 pm
Turning the IT department into a demonstrable revenue source is the holy grail for CIOs. This session will run down some major IT trends that are most likely to add to the bottom line--and earn some appreciation from the CEO during tough times. Another subject we've covered quite a bit in Profit.