Profit's COLLABORATE 10 Session Selections

COLLABORATE 2010 is a mere 11 days away (thanks for the reminder @ocp_advisor). Every year I publish my a list of the sessions I think reflect some of the more interesting people/trends in enterprise IT. I should be at all of these sessions, so drop by for a chat--I'll be the guy tapping out emails on my iPad...

Monday, April 19

9:15 a.m. - Keynote: Transforming Customer Value, Delivering Highest Customer Service

Location: Keynote Hall

I never miss Charles Phillips when he speaks--it's one of the best opportunities to get an update on Oracle product developments and strategy. And there's certainly occasion for an update: this will be Phillips' first big presentation since the Oracle + Sun Strategy Update in late January. Phillips is appearing with Oracle Executive Vice President of Development Thomas Kurian which means there should be some excellent information about how customers are using Oracle's complete software and hardware stack to address enterprise IT challenges. The session should provide some excellent context for the rest of the week's session...don't miss it.

10:45 a.m. - Oracle Fusion Applications: Functional Overview

Location: South Seas F

I met Basheer Khan at COLLABORATE 08 in Denver and have followed his work ever since. He's a former member of the OAUG Board of Directors, an Oracle ACE, and a charismatic enterprise IT expert. Having worked with the Oracle Usability Advisory Board, Basheer should have some fascinating insights to share about the features and interface of Oracle's Fusine Applications. This session, along with Nadia Bendjedou's "10 Things You Can Do Today to Prepare for the Next Generation Applications" (on Tuesday, April 20 8:00 a.m. in room 3662) should give attendees the update they need about Oracle's next-generation applications.


1:15p.m. - E-Business Suite in the Amazon Cloud

Location: South Seas H

I did my first full-fledged cloud computing coverage at last year's COLLABORATE show (check out my interview with Oracle's Bill Hodak), where I first learned about Amazon's EC2 offering. I've since talked with several people who have provisioned server space on Amazon's cloud with great results. So I'm looking forward to watching the audience configure an instance of the Oracle E-Business Suite release 12 on the cloud while Chuck Edwards from Blue Gecko drives. This session should take some of the mist and vapor out of the cloud conversation.

2:30 p.m. - "Zero Sign-on" to EBS - Enabling 96000 Users to Login to EBS Without User Maintenance

Location: South Seas H

I'll be sitting tight in South Seas H for the next session on Monday where Doug Pepka, a ten-year veteran of communications giant Comcast, will be walking attendees through a massive single sign-on (SSO) project across the enterprise. I'm working on a story about SSO for the August issue of Profit, so this session has real practical value to me. Plus the proliferation of user account logins--both personal and professional--makes this a critical usability/change management issue for IT leaders planning for successful long-term IT implementations.



8:00 am  - Information Architecture for Men in Kilts

Location: SURF A

Getting to a 8:00 a.m. presentation is a tall order in Las Vegas, but presenter Billy Cripe will make it worth your effort. Not only is the title of this session great, but the content should appeal to any IT strategist looking to push the limits of Web 2.0 technologies in the enterprise. Cripe is a product management director of Enterprise 2.0 and Enterprise Content Management at Oracle, author of Reshaping Your Business with Web 2.0, and a prolific blogger--he knows how information architecture is critical to and enterprise 2.0 implementation.  


10:30a.m. - Oracle Virtualization: From Desktop to Data Center

Location: REEF F

Data center virtualization is still one of the best ways to reduce the cost of running enterprise IT. With the addition of Sun products, Oracle has the industry's most comprehensive virtualization portfolio. I must admit, I'm no expert in this subject. So I'm looking forward to Monica Kumar's presentation so I can get up to speed.



8:00 a.m. - The Art of the Steal

Location: Mandalay Bay Ballroom J

Many will know Frank Abagnale from Steven Spielberg's 2002 film "Catch Me if You Can." The one-time con man and international fugitive who swindled $2.5 million in forged checks went on to help U.S. federal officials investigate fraud cases. Now the CEO of Abagnale and Associates, he has become an invaluable source to the business world on the subject of fraud and fraud protection. With identity theft and digital fraud still on the rise, this session should be an entertaining, and sobering, education on the threats facing businesses and customers around the world. A great way to start Wednesday.

1:00 p.m. - Google Wave: Will it replace e-mail as we know it today?

Location: SURF E

By many assessments (my own included), Google Wave is a bit of an open collaboration failure. It may seem like an odd reason for me to be excited about this session, but I'm looking forward to the chance to revisit the technology. Also, this is a great case study in connecting free, available Internet tools to existing enterprise computing environments--an issue that IT strategists must contend with as workers spreads out and choose their own productivity tools.



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