Profit magazine, November 2010: GM OnStar's Stellar Service

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I hereby declare an end to the blog days of summer (during which I posted fewer updates than I have fingers on my carpel tunnel-stricken right hand).

The latest issue of Profit is now online
!
 
For a number of reasons, this issue was originally designed as the "Innovation" edition: to showcase some of Oracle customers' most creative use of the technology, to begin the rollout of Oracle's Fusion Applications, and to introduce the iPad version of Profit (available on iTunes soon).

But something surprising happened along the way. I started uncovering automotive companies that were doing very interesting, advanced work with Oracle software and hardware. I would not have guessed it when I started, but in the November 2010 issue of Profit, the automotive industry and innovation are synonymous.

Please make special note of a new, reader-submitted column called "Luminaries" that shares some of the innovative ideas being discusses in the greater Oracle community. Please connect with me via Twitter (@OracleProfit) if you are interested in contributing to the February 2011 issue, with will focus on supply chain and manufacturing.

Here are some November 2010 highlights:

GM's Stellar Service
General Motors' OnStar is a driver's link, via the touch of a button, to a customer representative at any time of day or night. But OnStar IT leaders, to lay a foundation for expansion into China and other global markets, needed to abandon a brittle, point-to-point architecture and adopt a flexible, efficient SOA with the ability to add new services in weeks instead of months without rewriting code from scratch. Learn how Oracle helped OnStar through the biggest IT project since the service's inception, and laid the groundwork for future expansion.

Java Under the Hood
Perrone Robotics' advanced Java-based dashboard drives Neil Young's experimental LincVolt electric car.

Historical Data Takes a Back Seat
American Tire Distributors gets better insight and performance with smart data archiving.

Oracle Fusion Applications: Changing the Game
Oracle Fusion Applications are poised to set a new standard for business decision-making and execution.

When Worlds Collide
Smart IT practices at the world's largest scientific experiment are helping recreate the Big Bang in the lab--and may unlock the mysteries of matter.

Why IT Departments Need Marketing Smarts
Marketing is an essential function for today's IT organization; what do you need to know about sharing your IT successes?

Need more Profit to keep you warm during the fall months? Check out back issues of Profit in the magazine archives or peruse Profit Online for a daily dose of enterprise technology news from Profit.
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Updates from Profit editor Aaron Lazenby and an inside look at the creation of the magazine. Also, exclusive online content updates and news about business and technology.

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