Profit Briefing: Let's Get Social
By Aaron Lazenby on Mar 22, 2013
Wherein a social media powerhouse celebrates a birthday, Oracle goes to SXSW, and we preview our coverage of JC Penney in the May issue of Profit.
Social Business: Happy 7th Birthday, Twitter...
"Twitter is celebrating its 7th birthday with a video showing a short history of the service, from its humble beginnings and co-founder Jack Dorsey's first tweet, to the present day, when it boasts 200 million users." Mashable
Social Business: Oracle at SXSW Interactive
Go behind the scenes with Oracle at SXSW to hear from the thought leaders we talked to at the recent conference. Oracle
Social Business: How to Run an Effective Social Media Program
"Just as big companies have big ad budgets that give them a sizable advantage over small businesses, they also have more resources to invest in their social media programs. But unlike advertising, the playing field in social media can be much more level. The key is to manage your limited resources wisely." Businessweek
Retail: JCPenney Goes Pop
"I still think JCPenney is on the right track. Johnson et al are doing many good things, including the return of sales. If only Johnson hadn’t gotten ahead of himself by firing JCPenney’s shopper before introducing programs to woo a new one. Because that’s what happened in January 2012 when sales got tossed out and the focus turned toward new mobile technology and younger, hipper brands." Forbes