Oracle OpenWorld 2010 Session Recommendations


It's that time of year again--when I spend three hours reading through the massive Oracle OpenWorld content catalog to create my schedule for the show. The advance planning can be almost as exhausting as hustling between Moscone West and Hotel Parc 55 with only 15 minutes between sessions. But this year's show is so packed with amazing content that it's worth the effort. And there's plenty of time to sleep in October.

Sunday, September 19

MySQL Opening Session - 12:30PM | Marriott Marquis, Salon 8 / 9

Oracle's chief corporate architect Edward Screven is now also the head of the MySQL business--an open-source database acquired with Sun. There is much interest in Oracle's plans for MySQL, and with a smart (and senior) executive at the helm of the product strategy, there's sure to be interesting announcements about its place in the Oracle portfolio. A great way to kick off the week.

Oracle Application Express Case Study 1 - 1:00PM | Moscone West L2, Rm 2016  

We've covered Oracle Application Express a lot in Profit and Profit Online--in fact, the November issue of the magazine will feature an interview with product lead Mike Hichwa, vice president of Software Development. But this session should provide some good detail about how companies are creating their own Oracle-based applications with the popular application development tool.

Stay Away If You Are Technical: This Is Oracle Fusion Middleware for Business - 4:30PM | Moscone West L2, Rm 2010    

The first story I ever wrote for Profit was called "Everything You Ever Wanted to Know About Middleware", so this session takes me full circle. Oracle Fusion Middleware is a critical piece of the Oracle platform, but its technical complexity (and sprawling feature set) can make if a bit overwhelming for a non-technical attendee like me. Getting a good business understanding of the product (literally at the center of the Oracle universe) makes good sense heading into a busy week.

Oracle Welcome Keynote - 5:30PM | Moscone North, Hall D

By Sunday night, Oracle OpenWorld attendees have changed clothes and maybe had a cocktail after a day of traveling. Maybe that's why the welcome keynote always has a relaxed, fun tone. That's not to say the evening session is lightweight: indeed, this year's kickoff keynote will feature top Oracle brass such as Larry Ellison, Mark Hurd, Charles Rozwat, and Steve Miranda. Plus, the presentation will give attendees their first look at Oracle Fusion Applications, a subject that is sure to dominate this year's show.


Monday, September 20

Oracle OpenWorld Keynote - 8:00AM | Moscone North, Hall D

The first keynote of Monday will provide the first opportunity for new Oracle President Mark Hurd speak about his role at Oracle. Joined by John Fowler, Executive Vice President, Oracle Hardware and Edward Screven, Oracle's Chief Corporate Architect, the trio should give an excellent overview of the coming days at Oracle OpenWorld--and the future direction of Oracle as a company.


Susan G. Komen Races to Automation: PeopleSoft Enterprise Financial Management -11:00AM | Moscone West L2, Rm 2006    

Earlier this year, I featured Ambassador Nancy Brinker of Susan G. Komen (SGK) on the cover of Profit. The organization, like most philanthropic enterprises, is largely judged by how efficiently donor funds are deployed--that it, how much aid is delivered to beneficiaries and how much is swallowed by operational expenses. Charity Navigator, an organization that evaluates charities' financial health, has given SGK its highest rating for three years in a row--an honor that fewer than 12 percent of all charities maintain. This session should provide some excellent insight into how PeopleSoft automation helped support SGK's excellent operational record.


Oracle Office: The Complete Open Standard Office Productivity - 12:30PM | Marriott Marquis, Golden Gate C2     

Oracle acquired Oracle Office as part of our acquisition of Sun and has become a successful alternative to Microsoft's productivity suite. I've been using Oracle Office for more than six months now, and I'm very happy with the results. But I'm also curious about where Oracle Office fits into our portfolio of enterprise software--and looking forward to Oracle Vice President Michael Bemmer's presentation no the subject.


Coexistence of Oracle Fusion CRM and Applications Unlimited CRM Applications - 2:00PM | Moscone West L2, Rm 2005

Oracle is starting to roll out our next-generation applications offering--Oracle Fusion Applications--this year, and a major theme will how the new offerings will coexist with existing, installed applications. This session promises to give some specific detail about what coexistence means for IT leaders planning a strategy that includes Oracle Fusion Applications in their enterprise. Very valuable stuff for attendees looking for the best information about Oracle Fusion Applications.


Deploy PeopleSoft Enterprise on Oracle Exadata: Tips, Techniques, Best Practices  - 3:30PM | Marriott Marquis, Golden Gate A   

Larry Ellison called Oracle Exadata "Our iPhone," predicting the influence and success he expects the solution to achieve. This session will offer some specifics about how Oracle Exadata is deployed to support enterprise applications--in this case, PeopleSoft Enterprise. It should be an invaluable session for anyone looking for insight into the nuts and bolts of an Oracle Exadata implementation.

Watch this space. More session suggestions to come.



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