by Aaron Lazenby
For years, I’ve been watching Profit readers overwhelmingly choose a digital subscription over the printed and posted alternative. I’ve known that a quarterly print schedule is increasingly out of step with the speed of modern publishing, even as I’ve watched social media emerge as a dominant distribution channel for Profit content.
Still, old business processes die hard. Incremental change is preferred to radical realignment. And, as editor in chief, I thought that modest adjustments to our strategy and organization would be adequate—even as I assigned stories that preached the benefits of getting out ahead of change and planning for a future that’s radically different from the present.
So, if you’re holding a paper edition of Profit, take a moment to savor the old-timey, tangible experience of print—because by fall 2017, Profit will be an all-digital publication. Here’s what that means:
Brand-new design. For the last year, the Profit team has been working hard on a new experience that better reflects the business reality of our readership. A lot has changed in the seven years since we started creating the current editorial experience. Readers should expect a fresh façade, but also an update to the very structure of the publication.
So, if you’re holding a paper edition of Profit, take a moment to savor the old-timey, tangible experience of print—because by fall 2017, Profit will be an all-digital publication.”
Expanded digital magazine. Profit has always had a digital edition, but it was really a byproduct of the flagship print version. No longer. We are making new investments that will improve the digital reader experience, including the addition of native social and multimedia features that pushes the Profit experience well beyond the printed page.
New web platform. Profit’s current web experience has been secondary to the original content we publish at oracle.com/profit. That’s also about to change radically, with the addition of responsive pages (engineered to be viewed on any device), expanded editorial coverage, and new functionality that’s built on a modern publishing platform.
I want to thank all the members of the Profit team who helped make this transformation possible. And I want to thank our readers and advertisers, who give this publication a purpose. I think you’ll all be pleased with the new, digital Profit. Let me know your thoughts at the email address below.
See you on the other side!
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