In the spring, Oracle announced it signed an agreement to acquire Moat, which uses data and analytics to enhance media for leading marketers and publishers.
“With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign,” says Eric Roza, senior vice president and general manager of Oracle Data Cloud.
This deal secures Oracle’s position as a major player in ad tech. Currently, Oracle Data Cloud contains 5 billion global consumer profiles with 40,000 different attributes sourced from more than 15 million websites. It also has 400 million business profiles and $3 trillion in consumer transactions. Customers can purchase this data to better inform consumer product launches, redesign social media publishing strategies, and more.
Here, learn more about Oracle’s acquisition of Moat. Plus, find out how customers are using Oracle Data Cloud to promote loyalty and drive revenue—and get expert advice from Oracle leaders about how you can get more value from the information you collect.
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