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David Rosenbaum

Genomics and the Digitization of Cancer Care

By David Rosenbaum February 2010 It may sound like science fiction, but the ability to customize cancer treatment for an individual patient through his or...

Growth Market

Brazilian retailer Lojas Renner keeps pace with the country’s hot economy. By David Rosenbaum February 2011 There’s an old joke: “Brazil is the country of the...

Clear Reasons for Moving into the Cloud

By David Rosenbaum February 2011 One of the primary reasons companies implement the software-as-a-service (SaaS) model is to focus on their business rather than...

The IT Ties That Bind

Managing work and workers in the post-9-to-5 world By David Rosenbaum May 2010 Frederick W. Taylor, author of 1911’s The Principles of Scientific Management, would...

Business Insight, IT Execution: 9 Project Management Tips

By David Rosenbaum May 2011 When Marcos Baccetto was first asked to be the business-side project lead on Eaton Corporation’s Vehicle Group South America (VGSA)...

A Singular View

Business and IT have a shared vision at Eaton’s Vehicle Group South America. By David Rosenbaum May 2011 Many companies have mission statements, found framed and...

Technology and Teamwork

Strategic IT transforms M.D. Anderson’s fight against cancer. By David Rosenbaum February 2010 In the midst of the furious debate in the United States over...

Making Healthcare Work

Three healthcare groups deliver better care and improve efficiency. By David Rosenbaum August 2009 Cost, quality, and access—the three most important tenets...