Friday Dec 06, 2013

Profit: Weekly Wrap-up, December 6, 2013

Check out these 10 business stories, handpicked this week by the editorial staff of Profit. Find out what we’ve been writing, reading and thinking about this week. We’re always interested in learning more about innovative ideas for doing business, so please use the comments below to tell us about any great stories you’d like to share with our editors, and community.

From Oracle:

HR Executives Need to Think Like the CMO
What does it take for forward-thinking HR organization to adopt modern digital marketing techniques? Four elements are key.

Oracle’s SVP of Applications Development Chris Leone: Strategic Human Resources Leaders Need Modern Tools
"The overriding trend we see is that CHROs want simple, easy-to-use applications that engage their workforce. It’s not enough to get work done; they want employees to be excited about doing it. This includes mobile technologies so they can get work done very easily when they’re on the road, at home, or at a ballgame. "

Securing The Cloud: How To Avoid A Greek Tragedy
"80% of attacks target weak passwords & that’s a problem because 40% of users don’t use strong passwords," says Rex Wang, Oracle Vice President of Product Marketing

Q&A: Match.com's Customer Care Leader Michele Watson on Modern CX
"Mobile is huge for us. In fact, 50 percent of our customers access our services through smart phones. Oracle Service Cloud helps us serve these customers and optimize our apps across different platforms, including both Android and iPhone. With the Oracle solution, we can also deliver functions such as dynamic FAQs and agent chat on mobile devices."

Q&A: Oracle's David Krauss on Line-of-Business Managers and Cloud Technology Investments
"A recent report...estimated that one in two cloud applications is abandoned, most often because of integration problems. At the end of the day, what looks like a quick, easy solution can limit long-term return on investment, " says Krauss, senior director, Oracle Cloud Applications and Services

Five Best Practices for Global Content Management
It is difficult to justify the investment of time to retrofit these techniques, so incorporating them at the start of your enterprise content management initiative is essential.

A Step-by-Step Guide to Gaining Value from Big Data
Unraveling the mysteries of big data requires a series of steps that guide you on the journey to insight. Oracle provides a complete set of products to support you on your journey through the data management lifecycle.

From Other Thought Leaders

Late Leader Nelson Mandela's 5 Most Innovative Moments
“The world's most famous political prisoner was a master of social media before the term existed. During the 27 years he served in Robben Island prison, anti-apartheid activists around the globe took up what has been called the largest social movement in history, under the slogan ‘Free Mandela!’”

Top takeaways from retailers’ “Super Bowl” weekend
“Consumers want to shop when they want, where they want and how they want, regardless of the channel, and retailers are responding. Walmart saw 400 million page views on its web site on Thanksgiving Day, including customers who used smartphones, tablets and computers. And NRF found similar excitement among weekend shoppers: nearly 44 percent of what consumers spent between Thursday and Sunday was spent online, up from 42 percent last year. The average amount spent online also increased, up 3 percent at $178 over the weekend.”

Planet Money's T-Shirt Project
“Our Planet Money team is making a T-shirt and following the shirt around the world as it gets manufactured — from the farms where the cotton is grown to the factories where the shirts are sewn together. All this week on Morning Edition and All Things Considered we'll be hearing stories about the fascinating world behind that T-shirt.”

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Updates from Profit editor Aaron Lazenby and an inside look at the creation of the magazine. Also, exclusive online content updates and news about business and technology.

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