Friday Mar 22, 2013

Profit Briefing: Let's Get Social

Wherein a social media powerhouse celebrates a birthday, Oracle goes to SXSW, and we preview our coverage of JC Penney in the May issue of Profit.














Social Business: Happy 7th Birthday, Twitter...
"Twitter is celebrating its 7th birthday with a video showing a short history of the service, from its humble beginnings and co-founder Jack Dorsey's first tweet, to the present day, when it boasts 200 million users." Mashable

Social Business: Oracle at SXSW Interactive
Go behind the scenes with Oracle at SXSW to hear from the thought leaders we talked to at the recent conference. Oracle

Social Business: How to Run an Effective Social Media Program
"Just as big companies have big ad budgets that give them a sizable advantage over small businesses, they also have more resources to invest in their social media programs. But unlike advertising, the playing field in social media can be much more level. The key is to manage your limited resources wisely." Businessweek

Retail: JCPenney Goes Pop
"I still think JCPenney is on the right track. Johnson et al are doing many good things, including the return of sales. If only Johnson hadn’t gotten ahead of himself by firing JCPenney’s shopper before introducing programs to woo a new one. Because that’s what happened in January 2012 when sales got tossed out and the focus turned toward new mobile technology and younger, hipper brands." Forbes

Monday Mar 04, 2013

Profit Briefing: Leadership, Education, and Horse Meat

Wherein managers find inner peace, the cloud becomes a critical part of primary education, and tainted meat supplies underscore the challenges of maintaining quality control in a dispersed supply chain.











Leadership: Be Mindful of...Well, Everything
"According to Harvard professor Bill George, mindful leaders “'end to be more effective in understanding and relating to others, and motivating them toward shared goals. Hence, they become more effective in leadership roles.'" Get tips for becoming a more mindful leader. Learning is Forever

Education: Sugata Mitra: Build a School in the Cloud
From Sugata Mitra, the winner of the 2013 TED Prize "makes his bold TED Prize wish: Help me design the School in the Cloud, a learning lab in India, where children can explore and learn from each other -- using resources and mentoring from the cloud." Ted

Supply Chain: Horse meat found in IKEA meatballs
The unfolding horse-meat scandal in Europe is partly a result of a complex supply chain. "In the age of the multiple-use factory, as well as meat sourcing from a multitude of suppliers, the European experience may not be unique." USA Today

Mobile: Girls 'bigger smartphone users than boys'
"Girls aged between seven and 15 are more likely to own a smartphone than boys and 45 per cent of girls say they use a smartphone every day, compared with 35 per cent of boys." The Telegraph

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Updates from Profit editor Aaron Lazenby and an inside look at the creation of the magazine. Also, exclusive online content updates and news about business and technology.

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