Monday Sep 24, 2012

Profit at Oracle OpenWorld 2012

It's only a week away: Oracle OpenWorld descends on San Francisco from September 30 to October 4. It's always a frantic week for the Profit editorial staff, but here's a few thing we've got going in San Francisco that you'll want to watch out for:
  • Profit on Oracle OpenWorld Live: The Oracle video team will be broadcasting live from the event all week. I have a few interesting on-air interviews booked, including a conversation with business/technology researcher Andrew Mcafee (Monday Oct 1 @ 11:45am), Acorn Paper CEO David Weissberg (Tuesday, Oct 2 @ 12:15pm) and Abhay Parasnis, Oracle Senior Vice President, Oracle Public Cloud (Wednesday, Oct 3, @ 10:45am).
  • Profit in the Oracle Partner Network Lounge: This summer, I worked with the amazing Oracle Partner Network (OPN) team to create the Profit Oracle Specialized Partner Edition 2012. It's a great catalog of Oracle partner success stories and insight into the OPN strategy from its leadership. Look for the special issue of Profit in the Oracle PartnerNetwork Lounge: the place where partners can meet formally or informally with colleagues, customers, prospects, and other industry professionals. Moscone South, Exhibit Hall, Room 100
  • Oracle Customer Experience Summit @ OpenWorld: There's been a lot of discussion within my editorial team (and content published, as well)about Customer Experience. To keep pace with this evolving subject, I'll be attending this special embedded conference on Wednesday and Thursday (Oct. 3-4). Especially looking forward to Seth Godin's presentation: he was one of the first experts we interviewed forProfit Online five years ago.
  • The Executive Edge @ OpenWorld: Of course, my Oracle OpenWorld is mostly filled with meetings/interviews with Oracle customers about completed Oracle projects and the strategic impact of enterprise IT on business. The ideal place for these conversations is The Executive Edge @ OpenWorld embedded conference.
  • Samovar Tea Lounge at Moscone Center: I spend my down time on the roof of Moscone North, preparing for meetings or having impromptu conversations with attendees at this little oasis overlooking Yerba Buena Gardens. Feel free to drop by for a chat!

    See you in San Francisco!
    -Aaron Lazenby

Friday Sep 21, 2012

New Content: Customer Engagement & Oracle OpenWorld Preview

Two new bits of content available on Profit Online:

In A Cross-Channel Approach to Consumer Engagement, Cassandra Moren, senior director of consumer goods industry marketing at Oracle, shares her thoughts on how consumer goods manufacturers are reaping benefits from developing a direct relationship with customers:

"Consumer goods manufacturers are starting to adapt in ways that mirror retailers. They are making investments in innovative technologies and processes to build the infrastructure to support the market demand. With advances in aspects like social networking, digital marketing and mobility fundamentally changing the way consumers behave, the door has opened to building a more direct relationship with their customers."

We've also published a Special Report on Oracle OpenWorld that gives a great overview of recommendations for must-see sessions and insider advice from experienced attendees. For example, this top from John Matelski, newly elected president of the Independent Oracle Users Group:

“Based on developments of the last 12 months, I think big data is definitely going to be hot. The challenges and opportunities of data governance will be another biggie. And there will obviously be a big emphasis on Oracle Exadata and the other Oracle Engineered Systems, with more than 100 sessions.”

More updates to come as we continue to add content to Profit Online on a regular basis. Thanks for reading!

Wednesday Sep 19, 2012

Editor's Notebook: Of Slobber Pots and Flux Capacitors

Just wrapping up the contents of the November 2012 issue of Profit...

I found this snippet of an interview I did with Team Oracle mechanics Clyde Greene and Chad Colberg when I was in Gary, IN this summer working on a photo shoot about Team Oracle for the current issue. We were standing around in a hangar as the Team prepared for the Chicago Air and Water Show, chatting about the engineering and design of the Oracle Challenger III aerobatic plane.

Pick up a copy of Profit's November 2012 and read what Team Oracle pilot Sean D. Tucker has to say about the Oracle Challenger III and get a closer look at the plane. I'll drop a link into this blog entry as soon as the story is available.


Your editor, greasy and stooped after a red eye flight, talks with Sean D. Tucker about stunt flying.

Tuesday Sep 18, 2012

Profit: August, 2012

August 2012 issue of Profit is now available online.

Way back in 2003, I wrote my first feature for Profit. It was titled “Everything You Always Wanted to Know About Application Servers (But Were Afraid To Ask),” and it discussed “cutting-edge” technologies like portals and XML and the brand-new Java Platform, Enterprise Edition (Java EE; we’re now on Java EE 7).

But despite the dated terms I used in my Profit debut, I noticed something in rereading that old story that has stayed constant: mid-tier technology is where innovative enterprise IT projects happen. It may have been XML in 2003, but it’s SOA in 2012.

While preparing the August issue of Profit was more than just a stroll down memory lane for me, it has provided a nice bit of perspective about what changes and what doesn’t in this dynamic IT industry. Technologies continuously evolve—some become standard practice, some are revived or reinvented, and some are left by the wayside. But the drive to innovate and the desire to succeed are business principles that never go out of fashion.

Also, be sure to check out the Profit JD Edwards Special Issue 2012 (PDF), featuring partner profiles, customer successes, and Oracle executive interviews.

The Middleware Advantage
Three ways a flexible, integrate software layer can deliver a competitive edge

Playing to Win
Electronic Arts’ superefficient hub processes millions of online gaming transactions every day.

Adjustable Loans
With Oracle Exadata, Reliance Commercial Finance keeps pace with India’s commercial loan market.

Future Proof
To keep pace with mobile, social, and location-based services, smart technologists are using middleware to innovate.

Spring Training
Knowledge and communication help Jackson Hewitt’s Tim Bechtold get seasonal workers in top shape.

Keeping Online Customers Happy
Customers worldwide are comfortable with online service—but are companies meeting customers’ needs?

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Updates from Profit editor Aaron Lazenby and an inside look at the creation of the magazine. Also, exclusive online content updates and news about business and technology.

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