by Celeste Tillson
Ready to try an internal social network deployment? First and foremost, make sure that it’s readily available, easy to use, and intuitive. Beyond that, here are some best practices that will help it succeed:
“The best way to think of it is as a platform to build on top of,” says Jacob Morgan, author of The Future of Work (Wiley, 2014). “Everything you use should be available to your internal social network. You want things to work together as much as you can.”
Integrate with everything.Internal social networks that function as separate entities from the rest of your business are less likely to get a lot of use. Instead, it makes more sense to integrate the social network into your corporate portal so that using it becomes second nature.
“Sometime metrics can be pulled directly from the platform,” Morgan says. “Other times it may be anecdotal.” You can also use quarterly surveys to ask employees if they’re feeling more engaged or getting their work done more quickly, he adds.
You may get some answers by examining the social network itself. “Let’s say you want to break down silos,” Morgan says. “Look at the groups that form. Do their members come from different function areas? If they do, that’s a pretty good indication that silos are breaking down.”
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