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Author Profile

Aaron Lazenby
Editor in Chief, Profit Magazine

Editor in Chief, Profit

Face the Future

The future may seem to reveal itself as if from nowhere. By Aaron Lazenby Spring 2019 Sometimes we make predictions, plan, and prepare for what’s on the horizon. Bu...

Waiting Is Not a Strategy

Lyle Ekdahl believes that companies that want to succeed can no longer defer their digital transformation plans. By Aaron Lazenby Spring 2019 What is your...

The Hybrid Workforce

How distant is your ERP system from the reality of modern business? By Aaron Lazenby Winter 2019 The winter 2019 issue edition of Profit focuses on issues related...

Building a Stronger Puerto Rico

Innovative plans for a recovery By Aaron Lazenby Fall 2018 A recent plan to rebuild Puerto Rico includes using technology, such as cloud computing, to upgrade...

Mind the Gap

How distant is your ERP system from the reality of modern business? By Aaron Lazenby Fall 2018 Between 2007 (when I started building Profit Online) and 2017, there...

Business at Scale

Companies big and small choose the cloud to stay nimble and competitive. By Aaron Lazenby Summer 2018 In 2014, I interviewed economist Jeremy Rifkin on the...

The Machine Inside

Does it matter that there’s no human on the other end of the line? By Aaron Lazenby Spring 2018 What does it mean to develop a relationship with a nonhuman entity? ...

Special Delivery

Toyota’s new take on mobile machines By Aaron Lazenby Spring 2018 Thinking “autonomous vehicle” is thinking too small. Meet Toyota’s radical concept: e-Palette,...

Secure the Future

Enterprises need a cybersecurity strategy to protect their valuable information assets. By Aaron Lazenby Winter 2018 In 2016, the global economy lost more...