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Aaron Lazenby
Editor in Chief, Profit Magazine

Editor in Chief, Profit

The Future of Oracle OpenWorld

Harnessing future technologies to build more inclusive organizations with greater returns By Aaron Lazenby Fall 2019 At this year’s Oracle OpenWorld, in...

Reality Check

Digital transformation brings new and exciting challenges for the Profit team. By Aaron Lazenby Fall 2019 Ten years ago, I started my tenure as editor in chief of P...

Safety in Numbers

Harnessing natural disaster data from around the globe By Aaron Lazenby Fall 2019 “In Japan, natural disasters threaten thousands of lives,” says Haruo Hayashi,...

Face the Future

The future may seem to reveal itself as if from nowhere. By Aaron Lazenby Spring 2019 Sometimes we make predictions, plan, and prepare for what’s on the horizon. Bu...

Waiting Is Not a Strategy

Lyle Ekdahl believes that companies that want to succeed can no longer defer their digital transformation plans. By Aaron Lazenby Spring 2019 What is your...

The Hybrid Workforce

How distant is your ERP system from the reality of modern business? By Aaron Lazenby Winter 2019 The winter 2019 issue edition of Profit focuses on issues related...

Building a Stronger Puerto Rico

Innovative plans for a recovery By Aaron Lazenby Fall 2018 A recent plan to rebuild Puerto Rico includes using technology, such as cloud computing, to upgrade...

Mind the Gap

How distant is your ERP system from the reality of modern business? By Aaron Lazenby Fall 2018 Between 2007 (when I started building Profit Online) and 2017, there...

Business at Scale

Companies big and small choose the cloud to stay nimble and competitive. By Aaron Lazenby Summer 2018 In 2014, I interviewed economist Jeremy Rifkin on the...