A critical theme that runs throughout many efforts to transform modern businesses is the notion of placing the customer at the center of the organization. While customer-centric organizations are often as much a cultural hurdle as they are technical, cloud platforms today make this critical shift more technically attainable today than ever before—and at a faster pace, as well.
Adelaide, Australia-based National Pharmacies leveraged Oracle’s cloud platform to create a powerful connection with customers via a member community that extends exclusive privileges and white-glove customer service to its base of 350,000 dues-paying members. With a cloud platform engine, those dues don’t just provide members access to a certain product mix, they create strong bonds between members, pharmacists, and suppliers, and help create a highly personalized in-store experience.
National Pharmacies used Oracle’s Mobile Cloud Service to build a mobile application for members that allows them to exchange information with pharmacists, access an exclusive library of health information, and make purchases that get them the same rewards they’d get for in-store purchases.
National Pharmacies also connected its customers mobile experience to its in-store environment by providing employees with access to members’ mobile app data via an employee tablet app. The end result is that when members enter the store, employees not only know their name but why they came.
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