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About that Word “Transformation”

Paul Way
Senior Principle Marketing Director, Cloud Platform

Without question, “transformation” is a popular word in technology circles. And while it might seem a bit gratuitous at times, there really is good reason for its popularity.

True transformation, at least according to Merriam-Webster, involves “complete or major change.” In a business environment that’s moved from the invention of the smartphone to self-driving cars in what feels like the blink of an eye, the desire to transform an organization has perhaps never felt more urgent. For Oracle’s head of Asia-Pacific business, Francois Lancon, the concept of ‘complete’ change is at the heart of real digital transformation. For Lancon, who’s worked with the region’s 25 countries for more than 15 years, digital transformation is an end-to-end digitization of business processes within an enterprise—not an event specific to HR, finance, or marketing teams, for example. Rather, it runs the gamut from the back office (finance, HR, manufacturing) to the front (sales, marketing, customer service, etc.).

Lancon finds that companies that tie front and back-end applications together start to see the real payoff in digital transformation. “The cherry on top of the cake is the analytics,” Lancon says, which can create what he calls the “CEO view” of the business’s financials, operations, and customer experiences.

Among the chief obstacles to digital transformation, he notes, are industry or country-specific. Cloud providers have responded with “some very creative solutions,” Lancon says, citing Oracle Cloud Machine, which offers customers a new choice for their journey to the cloud, with some of the same services available in the Oracle Cloud—compute, middleware, database, and tools—in an integrated system that resides on a company’s premises. Cloud providers are also building data centers in customers’ countries to address concerns about performance and some country-specific legal restrictions.

Click here to read the complete interview with Francois Lancon. 

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